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How to Build Links for a New Website Without Breaking Google’s Rules
Before we get into how to build links for a new website, let's ask you a question. Did you know that pages that rank first on Google have 3.8x more backlinks than the pages that show from positive two to ten?
The part you may not understand is that not all backlinks are equal, while some can be beneficial, helping you improve your ranking, some can cause more harm than good. Google has some very strict rules on link building, along with the ones that will get your new website penalised.
As a result, before you start any backlink process for your new website, you need to understand Google's Backlink Policy in 2025.
Google has put together a set of guidelines, explaining what backlinks are acceptable and which ones are going to harm your SEO efforts. The focus is to keep search results fair, preventing the risk of manipulative tactics, such as spamming and link networks.
In order to avoid penalisation, you want to earn your backlinks naturally by creating high quality and valuable content.
Violating Google's backlink policy can have a negative impact on your success:
Google's backlink policy is very clear and manipulating links to influence your ranking is a direct violation of these rules. Black hat, or unethical techniques, may work in the short term, but can result in ranking drops, de-indexing, and penalties. The backlinks you want to avoid at all costs include:
The good news is that not all backlinks are considered harmful. Backlinks are still a strong ranking signal, when earned the right way. Google's rules highlight the importance of quality over quantity. Backlinks that Google loves includes:
Editorial links that are earned, not asked for, are natural links placed in relevant content where another website owner mentions or brand or link, directing their audience to your valuable content. You don't ask for these links, they are earned through hard work, creating high quality and high value content. Editorial links carry the most weight, showcasing authority and trust.
When you creating high quality and valuable content, whether a blog post, infographic, video, or a tool, that other websites find useful, they will link to it voluntarily. These are organic, purposeful, and user-focused.
If your links are a sponsorship, user content, or paid relationship, Google does expect you to use certain link attributes, such as:
When you use the tags correctly, you ensure your backlink profile remains Google-friendly, avoiding the risk of penalties.
A single backlinks from a small blog in your industry carries more weight than a backlink from a high domain authority website that is not related to your industry. Backlinks focuses on relevance over domain metrics.
Building links can be daunting, especially when you are unsure on what to do. Focus on ensuring you don't break Google's rules, to boost your online visibility and ranking. Reach a wider audience with a solid backlink strategy that focuses on white hat and ethical techniques. Genie Crawl is here to assist with your white hat backlinking needs. Contact us today to find out more.
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