How to Build Links with Data-Driven Content

Creating and Reporting Data

Yes, you can conduct research, collecting valuable facts and stats from other blogs, to create your data-driven content, however, if you want to stand out and build high-authority backlinks, you want to establish yourself as an authority. This means bringing something unique into the mix.

By publishing unique data, you make your content interesting and valuable, boosting your authoirity, while encouraging backlinks back to your content and your website.

Tell a Story

Data-driven content that is simply facts and figures can be boring for your readers, add a narrative to engage and interest your readers. The aim is to add value to your readers, taking them from barely understanding the subject to providing them with the knowledge they need. This means thinking of the most important questions you want to answer. Be clear that it is in their best interest to read the content.

Your focus should not be to improve the readers general knowledge, but rather provide them with information that provides them with value that they can use in the real world.

Collaboration

Another opportunity to collect valuable data is to involve partners, customers, and other brands in your data collection process. This helps you distinguish yourself from the rest of the content flooding the internet each day. Make use of social mentions and shout out to your collaborators to drive exposure and engagement.

Show The Data

You probably already know that website visitors tend to respond well to visuals. Content with images or videos drives more traffic, links, and shares. When you create data-driven content, you have the opportunity to maximise the benefits of visuals, adding something new to your content that helps you gain a competitive edge.

This can include creating infographics, reports, and other visuals, which are more effective in communicating percentage and numbers. Infographics have proven to be an excellent tool to absorb facts and figures in a short period of time. 

Conclusion

As you can see, data-driven content is content that provides value to your visitors, encouraging social shares, and backlinks. To be effective, you need to think outside the box, generating your own high quality data driven content that resonates with your audience, while encouraging links. If you need assistance with your data-driven content or your link building strategy, the Genie Crawl team are on hand to assist. Get in touch with us today to find out more.