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How to Build Location Pages That Convert
Customised location pages showcase each location's unique value. How your audience searches online can vary based on their location. For businesses with multiple locations, location pages are an effective way to target your audience, drive organic traffic, and boost conversions.
Location pages are more than simply changing city names on each page. A good location page will speak to your local audience through relevant visuals, tailored content, and a language that is authentically local. Yes, it takes time to create location pages, but the impact is valuable, helping you create meaningful connections, turning your website visitors into loyal customers.
There are a number of steps involved in creating location pages that convert, ensuring that they are optimised for search engines and your audience:
Your URL structure should be clear and logical to ensure that search engines understand the web pages hierarchy and purpose. This provides context for navigation, helping your website visitors more around your website seamlessly.
URLs should be easy to comprehend. This means avoiding numbers.
Schema markup, also known as structured data, provides search engines with context around your content. It also helps you appear in rich snippets in search results. You can include local business schema to your location page, including details such as company NAP (Name, Address, Phone), along with operating hours. Google offers a Structured Data Markup Helper tool you can use to create your schema markup effectively.
Ensure your XML Sitemap is up to date, providing search engines with information about your location pages, improving crawlability and indexing. This involves ensuring your location pages are included in your sitemap. Ensure you update the sitemap with each page added or removed.
Your updated XML sitemap should be submitted through Google Search Console to ensure proper indexing.
Create clear and engaging call to actions (CTAs) guiding your visitors to take a desired action. Calls to action are important to encourage your audience to take a step to becoming a customer.
Embedding Google Maps into your location pages provides your audience with an easy to way to get directions without having to leave your website. Consider embedding customer reviews along with maps for each location page to boost your credibility and trust.
Backlinks, also known as inbound links, are an important part of any successful SEO strategy, boosting authority. The same applies on your location pages. Build relationships with community websites, local businesses, and influencers to encourage backlinks to your website. You can also focus on securing backlinks from high authority local news outlets.
Location pages are essential to your local SEO success. They need to be created to ensure you boost conversions effectively, maintaining brand consistency across all pages. At Genie Crawl, we have extensive experience with local SEO, having helped numerous businesses like yours, create high converting landing pages. Contact us now for a free evaluation and quote.
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