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How to Build Quality Backlinks Without Spamming
Have you worked hard on your SEO strategy and yet your website isn't ranking as you hoped? It could be something as simple as spammy links, which have a negative impact on your online presence. Spam links in your backlink profile could hamper your reputation without you knowing it.
As you probably already know acquiring high quality backlinks are essential to your SEO success, but the problem is that not all backlinks are equal and some are actually able to hurt your ranking in search results. These are spam backlinks, often referred to as toxic backlinks. These come from irrelevant sources, spammy sites, and low-quality websites that are designed to manipulate search engine rankings, often generated through linking schemes, automated programmes, spammy blog and forum comments, and more.
Google has emphasized that having high quality and natural backlinks are important, but they have also warned about spammy links. Search engine algorithms are designed to identify and penalise websites that have spammy links. This means if you have any poor quality and spam links directing back to your website, it could be damaging your SEO efforts.
Some links are considered toxic links and you need to know what to look for:
There are a number of methods you can use to ensure you secure high quality and relevant backlinks that can improve your online presence and visibility in search results.
When it comes to backlinks quality is more important than quality. One link from a high authority domain in your industry is worth more than one hundred links from a low quality website. You can use online tools, such as Ahrefs' Website Authority Checker or Moz Link Explorer to determine if the link comes from a high quality website. As a rule of thumb, aim to acquire backlinks from websites that have a domain authority of fifty or more.
Content is king in the SEO world and when you create content that is high quality, informative, and valuable, it encourages other websites to link to it. This means creating in-depth blogs, informative infographics, along with engaging videos.
Reach out to other websites in your industry and propose a collaboration. This could be a joint webinar or a guest post swap. Ensure the websites you target are relevant to your niche with a good domain authority rating.
Diversify your link profile. You don't want your links coming from the same source. Work on acquiring links from different websites with varied anchor texts, this helps Google identify your links as natural, and not a spammy link.
Building high quality and relevant backlinks takes a lot of time and effort, but it is essential to your SEO success. Get in touch with Genie Crawl today if you want help acquiring high quality and relevant backlinks to your website.
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