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How to Build Trust Signals into Your Homepage Design
Trust signals on your home page can make a positive difference to your website. Before we dig into how to build trust signals into your homepage design, let's take a quick peek at some of the statistics:
Website trust signals can range from your clients logos to customer reviews, and security badges. They improve your credibility to your website visitors. They show your website visitor that your company is trustworthy.
Taking into account that close to forty three million UK adult internet users have experienced an online scam in the past, you can understand why they are wary when discovering a new website.
Trust signals put your website visitors minds at ease, showing your business as trustworthy and reliable, while showing your commitment to customer satisfaction, they help to:
Trust signals are important to improve credibility and trustworthiness, helping to boost conversions. Some trust signals you will want to add to your homepage design includes:
Client testimonials are valuable in showing your website visitors how past customers rate your products and services. This can include quotes from industry experts, summarising your offerings, while making them relatable.
While testimonials are great, customer review are essential. You can embed Google or TrustPilot into your website, showcasing reviews as your clients leave them. There is one issue with this, in that you have no control over the reviews displayed.
You can ask your clients directly for feedback regarding your products and services, hand selecting the best quality reviews and showcasing them on your home page.
Case studies are excellent trust signals, especially for B2B businesses. They show prospective clients that you achieve top results. Good case studies tell a story, including your clients background and what problems they faced. It introduces a solution and how it fixed the issue.
Ask your client for a quote to add to the case study.
Now your contact details are considered trust signals, though you may not realise it. Ensure you add the correct business name, address, and phone number (NAP). In fact, your NAP information should be consistent across all channels, helping customers contact you with ease.
Adding guarantees to your home page boosts customer trust. A potential customer has to discover and trust your brand in one go and then decide to make a purchase. They are likely to go through with this purchase when they see the guarantees you provide in front of them on the home page.
When you arrive on a new website, it's a big decision to go through with a purchase, having never seen the business or met anyone working there. Providing a clear delivery and returns policy on your home page helps them decide whether to go ahead with their purchase or not.
You can take trust signals from all customer touch points and seamlessly add them into your home page design. Professional web design with different trust signals provides your website visitors with the reassurance that they need, keeping them browsing for longer, while improving conversions. Genie Crawl is here to assist you in improving your online presence. If you want to increase customer trust, then contact us today to add trust signals into your homepage design without delay.
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