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How to Choose the Right SEO Agency for Your Business
There are hundreds of SEO agencies trying to convince you that they are the best of the best, making it difficult to determine which one to trust and partner with. Many of these agencies try and confuse you with technical jargon, basically speaking “geek” that you do not understand. Continue reading to find out how to choose the right SEO agency for your business.
SEO agencies are digital marketing agencies specialising in search engine optimisation (SEO). They are dedicated to helping businesses improve their visibility in search results, using effective, white hat, and ethical SEO tools, techniques, and strategies. SEO requires a multi-faceted and complex approach, resulting in these agencies having an in-house team of professionals in various disciplines, including content marketing, technical optimisation, link building, online reputation management, and more.
You may be wondering why you should partner with a SEO agency when you can find the fundamentals of SEO online. With information freely available, why outsource this function, when you could do it yourself? SEO agencies are experts in the field of search engine optimisation, offering the following benefits:
You have decided it's best to hire a SEO agency rather than trying to navigate SEO on your own, while juggling a busy business. We have put together five things to look for when choosing the right SEO agency for your business, including:
One thing you can be sure of when it comes to SEO is that it is not guaranteed. The results you gain from an effective SEO strategy are earned. They produce organic (free) website traffic. You cannot buy your ranking in search results, you need to earn it through effective, white hat, and ethical techniques that align with SEO best practices.
If you speak to a SEO agency that guarantees you a first placement on Google within the first few days, this is a red flag. No agency can make this guarantee. Rather work with an agency that is honest and transparent, upfront about what they can help you achieve.
Remember, SEO is a long-term strategy, it is not an overnight success story. It can take months to see results.
The best SEO agencies may not be able to guarantee you the first position in Google results, but they should be able to share their past experiences and successes with you. This is often see through case studies provided on their website, or through customer testimonials and ratings.
Many companies decide not to hire a SEO agency because the entire process sounds complicated and confusing. Some agencies take advantage of this, ensuring that they are understood, speaking plan English, avoiding technical jargon, and they do not talk “geek.”
Always choose a SEO agency that can explain SEO to you in plain terms you understand, so you know what you are paying for.
Black hat SEO is frowned upon in the digital marketing world, by marketers, search engines, and your audience. This is when the agency uses keyword stuffing to manipulate search engine algorithms to secure a higher ranking, rather than solving the users problems and addressing their pain points.
White hat and ethical techniques, on the other hand, involve producing helpful and valuable content, using keywords naturally in the content, and acquiring high quality back links.
Every business is unique and so are your digital marketing goals. A good SEO agency will understand your goals and align the strategy to meet your goals and audience.
Choosing the right SEO agency for your business can be a daunting experience, it's more than simply finding an agency that has good SEO experience and techniques. It's find an honest, transparent, and open agency that provide clear and easy to understand communication, understanding your business goals, and partnering with you to help you achieve online success. If you are looking for the right SEO agency for your business, get in touch with Genie Crawl today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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