How to Combine SEO and Google Ads for Maximum Visibility

SEO Benefits

Search engine optimisation (SEO) provides long-term and sustainable results, helping you build a solid foundation. The benefits of SEO includes:

• Broad keyword targeting – attract a diverse audience
• Structured data – provide a road map of your site to search engines, improving your chance of appearing in rich snippets
• Link building – improve your authoritativeness in your niche, boosting domain authority and credibility.

Combining SEO and Google Ads

When you combine these two strategies, you have a powerful digital marketing strategy. How do you combine SEO and Google ads to maximise visibility?

• Keyword strategy – create a comprehensive keyword strategy using data from both channels to identify high performing keywords, allocating them accurately
• Consistent messages – advert copy and website content must have a consistent brand message, reinforcing brand identify, improving user experience (UX)
• Synchronise content – align ad copy with landing pages to improve relevance and ad quality score

How to Measure and Optimise for Maximum Visibility

In order to ensure your SEO and Google Ads are playing well together, providing you with optimum performance, you are going to want to measure your success, making adjustments and optimising where needed. Some things you should be measuring, helping you make data-driven decisions includes:

• Conversion rate – conversion rate tracks the number of website visitors that take a desired action, telling you if your ads and SEO efforts are good enough to attract the right audience at the right time
• Click through rate (CTR) – this monitors the number of clicks to impressions for your advert to identify how effective it is
• Cost per acquisition – this calculates the cost of acquiring a new customer through paid adverts and SEO efforts
• Quality score – check your Google Ads quality score to ensure your adverts are optimised and relevant

Analytic tools you can use to measure the success of your Google Ads and SEO includes Google Analytics and Google Search Console, both provide valuable insights into your paid advertising and organic efforts.

Conclusion

Combining Google Ads and SEO provides a powerful way to maximise your visibility online, helping you reach the right audience, driving them to your website. This boosts brand visibility, credibility, trustworthiness, and authority. If you need help with Google Ads, SEO, or combining the two, the Genie Crawl team are standing by to help you turn your website into a brand visibility machine. Get in touch today to find out more.