How to Conduct a Comprehensive SEO Audit in 2024

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How to Conduct a Comprehensive SEO Audit in 2024

SEO audits are essential to ensure your website is performing well. These audits are comprehensive examinations of your website's performance and it's visibility in search results. It is an important process that identifies and fixes issues that could effect your ranking in search engine results pages  (SERPs) and user experience (UX). Conducting SEO audits on a regular basis is important to help you stay competitive. 

Types of SEO Audits

  • Technical audits – focus on the backend of your website, including site speed, HTTPS security, crawl errors, and mobile friendliness
  • On-page SEO audits – focus on the content and structure of your web pages, including content quality, meta tags, internal links and keywords
  • Off-page SEO audits – focus on your sites reputation and authority, including backlink profiles, brand mentions, and social signals
How to Conduct a Comprehensive SEO Audit in 2024
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How to Conduct a Comprehensive SEO Audit

Carrying out a SEO audit involves a comprehensive review of your website performance, identifying areas that need improvement. 

Set Goals

The first step is to determine your goals and prepare for the audit, this step includes:

Conduct Initial Analysis

Using tools, you can carry out an initial analysis, this includes using Google Analytics to analyse traffic sources, user behaviour and site performance. When using this tool, focus on session duration, pages per session, bounce rate, and user engagement

You can use SEMRush and Ahrefs for a comprehensive website audit, identifying technical problems, analysing backlinks and tracking your keyword performance.

Technical Audit

The technical audit should include the following steps:

On-Page SEO Audit

Your comprehensive on-page SEO audit should include the following steps:

Off-Page SEO Audit

The off-page SEO audit should include the following steps

Final Steps

Monitoring your SEO efforts is important and the final step to any comprehensive SEO audit includes:

Conclusion

Regular comprehensive SEO audits are essential when it comes to maintaining your websites health, ensuring you adhere to SEO best practices. Following this step by step guide, is the first steps to boosting your sites performance, improving user experience,a and increasing your ranking in SERPs. For more information or assistance, get in touch with the Genie Crawl team today.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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