How to Conduct a Comprehensive SEO Audit in 2024
SEO audits are essential to ensure your website is performing well. These audits are comprehensive examinations of your website's performance and it's visibility in search results. It is an important process that identifies and fixes issues that could effect your ranking in search engine results pages (SERPs) and user experience (UX). Conducting SEO audits on a regular basis is important to help you stay competitive.
Carrying out a SEO audit involves a comprehensive review of your website performance, identifying areas that need improvement.
The first step is to determine your goals and prepare for the audit, this step includes:
Using tools, you can carry out an initial analysis, this includes using Google Analytics to analyse traffic sources, user behaviour and site performance. When using this tool, focus on session duration, pages per session, bounce rate, and user engagement
You can use SEMRush and Ahrefs for a comprehensive website audit, identifying technical problems, analysing backlinks and tracking your keyword performance.
The technical audit should include the following steps:
Your comprehensive on-page SEO audit should include the following steps:
The off-page SEO audit should include the following steps
Monitoring your SEO efforts is important and the final step to any comprehensive SEO audit includes:
Regular comprehensive SEO audits are essential when it comes to maintaining your websites health, ensuring you adhere to SEO best practices. Following this step by step guide, is the first steps to boosting your sites performance, improving user experience,a and increasing your ranking in SERPs. For more information or assistance, get in touch with the Genie Crawl team today.
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