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How to Conduct Effective Keyword Research in 2024
Keyword research remains essential to digital marketing and search engine optimisation (SEO). Search engines are evolving and user behaviour is changing, which is why it's imperative to stay updated with the latest tools and techniques to achieve effective keyword research. The Genie Crawl team have put a comprehensive guide together to help you carry out effective keyword research in 2024.
Before you can start your keyword research, you need to know your target audience. Who are they and what are their needs? Do you know their preferences? It's also important to identify what is trending in your industry and what your competitors are focusing on. Google Trends can provide insights into what is popular right now.
Keyword research tools have evolved, becoming more sophisticated, helping to streamline the research process. There are a number of advanced keyword tools you can use, including:
In today's competitive digital marketplace, it's imperative to understand user intent. Google algorithms have advanced, getting smarter by the day, and they can now understand the purpose behind search queries. There are four types of search intent you need to be aware of:
Content should be created to match the search intent to boost relevancy and ranking.
Long-tail keywords are phrases that have a low search volume, less competition, but higher conversion rates. With the rise in voice search in 2024, long-tail keywords have become valuable in reaching a specific audience.
Part of a comprehensive keyword research process is analysing your competitors keywords, identifying opportunities. SEMrush and Ahrefs will enable you to see what keywords your competitors are ranking for, helping you find gaps their strategy to take advantage of.
Keyword research is not something you do once and forget about it, it is an ongoing process that requires constant monitoring to identify your keyword performance, making chances as needed. Google Analytics and Search Console can help in tracking keyword ranking, organic website traffic, and click through rates (CTRs).
Artificial Intelligence (AI) and machine learning are transforming keyword research, using AI to analyse content and provide keyword suggestions based on context and relevance. This is useful in identifying content gaps and optimising your existing content.
Effective keyword research in 2024 requires a mix of traditional techniques with the use of modern and current tools. When you understand your audience, use advanced keyword research tools, stay updated with latest trends, and use AI, you can create a robust keyword strategy that boosts your SEO efforts. Do you need help with keyword research in 2024? Get in touch with Genie Crawl now and let us help you drive your business to success online this year.
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