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How to Craft Click-Worthy Headlines for PPC Campaigns
Pay Per Click (PPC) headlines have a major influence on the performance of your campaign. Did you know a user spends less than a second focused on each online advert? This means you need to create click-worthy headlines to catch their attention in the smallest amount of time.
Catching your audiences attention with plain text is a huge challenge, especially seeing online users are constantly shown adverts when browsing the internet. The Genie Crawl team have suggested the following to craft click-worthy headlines for your PPC campaign:
Crafting a PPC headline is as much technical as it is creative. The technical aspects are easy to understand, though it does vary from one platform to the next.
Headlines should have the following:
In addition to adhering to the technical elements of a click-worthy PPC heading, you will need to ensure you use your chosen keyword at the start of your headline. This ensures platforms like Google Ads can identify your keywords, ensuring it is relevant for its users. Keywords should always be the first term in your headline, or as close to the beginning as possible.
The headline you craft must match your users intent. Intent is the goal the user wants to achieve when carrying out a search. This is important as some words mean different things. This means understanding user intent ensures the search term is relevant to your business.
The majority of consumers do not see a purchase as being a product or service. They see them as a solution to their problem. An effective and click-worthy PPC headline should use this to its advantage. Make the most of the limited character count as possible, keeping your audiences emotion in mind when crafting your headline.
The average adult has an attention span of around eight seconds. This means you have less than eight seconds to get your message across, so ensure it's simple and easy to understand.
Even the most well thought-out headline may not produce results, which is why you should always test your headlines and adverts before launching your PPC campaign. Google and other PPC platforms provide A/B testing features, so you can run all the tests on the same platform, identifying the headlines that attract the most attention.
Taking into account that uses only give adverts a one second look over, you can see the importance of crafting an engaging headline to catch their attention. Using the right keywords in the headline, along with adjusting your content to focus on user intent, you can create click-worthy headlines to achieve PPC campaign success. If you need help creating click-worthy PPC headlines or you need help setting up your PPC campaign, get in touch with the experts at Genie Crawl today.
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