How to Create an Effective Content Calendar for SEO Success

Why You Need a Content Calendar

When you create your content without a plan in mind, it results in inconsistent and disorganised output, negatively impacting your credibility. Some benefits of using a content calendar includes:

• Improved efficiency and organisation
• Improved time management
• Consistent
• Repurposing content 
• Collaboration among team members
• Clarify responsibilities
• Improved performance tracking
• Improved conversions

How to Create an Effective Content Calendar for SEO Success

Content marketing can generate three times more leads when compared to traditional outbound marketing, yet it costs a fraction of the price. In order to ensure you have an effective content marketing strategy, you will need to create a content calendar. Follow the following steps to create your content calendar today:

Content Audit

Content audits are used to assess your past content performance, identifying gaps in your strategy, while helping you identify which posts perform the best. It is worthwhile carrying out a competitor analysis at the same time, seeing the content the produce, along with audience engagement and frequency.

Set Your Goals

It's important to have measurable goals when it comes to your content strategy, giving it direction, while enabling your team to understand what you want to achieve. Goals can be to increase website traffic, improve social media engagement, generate leads, or increase subscriptions.

Editorial Workflow

This outlines the process needed to create and publish content. This should include responsibilities, deadlines, and review and approval processes. This ensures everyone knows what is expected from them, helping them to work as a team to deliver the content on time. 

Content Type and Channels

The content audit you carried out should tell you what content performs best with your audience. You may want a mix of content types, such as blogs, infographics, social media posts, and videos, ensuring your audience remains engaged. The type of content you select will determine where it is published, on your blog, social media page, YouTube, etc.

Publishing Schedule

Take time and resources into consideration when creating your publishing schedule, to reduce the risk of publishing low-quality content because the team is rushing. Consider how often you want to publish new content, along with what resources you have available to you, and your target audiences preferences. Does your audience prefer daily updates or weekly blogs?

Be Flexible

Your content calendar is going to be valuable in planning and publishing your content, ensuring consistency and improving user experience. At the same time, it's imperative that you remain flexible. 

Conclusion

Without effective planning, your content stands the risk of lacking consistency, purpose, and direction. Creating a content calendar helps you organise and plan your content, while tracking your success. Consider partnering with Genie Crawl for help with your content calendar and creation, enabling you to focus on your business and what you do best.