How to Create an Effective Content Marketing Strategy

Why is content strategy important?

Every piece of content tells a story, and together, a body of content tells an even bigger story about who you are, your expertise, your values, and your place in the world. Developing a strategy for your content ensures that you're telling a cohesive narrative every time you hit publish.

With an effective content strategy, you'll create opportunities to educate and serve your audience, establish yourself as an authority in your niche market, and show your audience why your business matters.

How to Create an Effective Content Marketing Strategy

The Genie Crawl team have put together some effective steps to help you create a unique content marketing strategy for your business.

Step 1 : Identify Your Goals

When you have set goals and outcomes, you can design a strategy that aligns with your business objectives. You need to know what you expect to achieve through content

Step 2 : Know Your Audience 

It's imperative that you know your potential customers before you publish any content. These are people that make up your target audience. Many content creators make up a buyer, a fictional representation of a target customer. You can use this to guide you through the process of creating high quality, unique, and relevant content that provides your audience with value. 

Step 3 : Carry Out a Content Audit

Before you sit down and start creating your new content, you need to carry out a content audit. Take note of the type of content you have published in the part and how it has performed. Identify if any existing content contributed to your business goals. Assessing your existing content helps you identify what content performs and you can use this to help you create content for the future.

We recommend carrying out a competitor analysis in addition to your own content audit, helping you learn more about your target audience, while identifying what is working for your competitors, what is not, along with useful gaps you can take advantage of.

Step 4 : Choose Content Type

You need to decide what type of content you want to create. What content does your audience react to? Do they prefer social media posts, blog posts, videos, email newsletters, white papers, podcasts, or ebooks? When you know what content resonates best with your target audience, you can consider the steps to optimise the content, along with what platform you will use to publish the content. 

Step 5 : Develop a Content Plan

This is where you decide what content to create and publish, along with what platforms to use. Your audience probably has different communication preferences over a number of different platforms. Take this opportunity to repurpose content related to the same topic over your chosen platforms. 

Conclusion

The final step in creating an effective content marketing strategy is to create your content. Following the above steps recommended by the Genie Crawl team, you can develop a strategy that achieves results. Do you need assistance in creating an effective and powerful content marketing strategy? Contact our team today to find out more.