How to Create an Effective Link Building Strategy

By acquiring the right links, you can boost your visibility in search results. Link building involves acquiring backlinks to blog content and landing pages, ensuring your content gets the visibility and clicks you need. This can be done organically through guest posting, link inserts, and citations.

What Makes Link So Important for Websites?

Links that come from authoritative websites to your content are quality links that show search engines that your content is valuable to users. See it as a vote of confidence. There is a correlation between backlinks and higher rankings on SERPs. 

The quality of the backlinks is imperative in this case. You can have hundreds of links directing to your website with no effect, due to them being low quality. The best backlinks are those that come from authoritative and relevant websites. In order to achieve this you need to create high quality content, including case studies, blogs, and infographics.

How to Create an Effective Link Building Strategy

Now that you understand what link building is and why its so important to your SEO success, you need to create an effective link building strategy. 

Identify High Quality Content

The first step to creating an effective link building strategy is to review the existing content on your client's website, identifying what pieces add the most value. This can be blog posts or guides. You are going to want to identify what makes this content so valuable. 

You can use this to see if there is a need for new content that could attract links. 

With an understanding of what existing content can serve as linkable assets, I also consider if there’s a need to create new content that could attract links. Linkable assets can include case studies, evergreen content that never out dates, research reports, or interactive tools such as infographics or interactive tools. 

Start Prospecting

This is an important part of any effective link building strategy, it involves identifying the right websites that align with your niche that have content gaps you can fill. Identify the best sites that you can provide value and acquire a link.

Outreaching

This is a challenging process and one many website owners want to avoid, but outreach is imperative to your link building strategy success. The easiest and most effective method is emails. Start your emails by commenting on something specific that relates to the recipient, this could be a recently published article or an achievement. 

Offer value before asking for a link. You can provide a detailed analysis, additional resource, or insight that complements what they already have on their site. This will help you foster a relationship.

Monitor Your Links

Once you have acquired high quality backlinks you need to monitor them. Monitoring your links helps you identify trends. It's always a good idea to diversify your profile, sourcing links from a number of relevant and authoritative sites. 

Conclusion

Link building strategies an be difficult and challenging. It requires a meticulous approach to identify your assets, select the right prospects, and set yourself apart, helping them see value in what you offer.  If you don't have the time or resources to create an effective link building strategy, contact the expert team at Genie Crawl now for assistance.