How to Create Content That Aligns with Google’s Helpful Content Update

Content creators need to focus on user intent, providing answers to queries, while aligning with Google's focus on providing helpful and relevant answers to user queries.

By focusing on the user's intent and providing thorough answers to their queries, creators can align more closely with Google's vision for a more helpful and informative web.

How to Create Helpful Content 

Creating helpful content means creating content that meets the needs of Google's algorithm and your audience. This requires a balance of relevance, authority, and high quality. 

Demonstrate E-E-A-T

The first step to creating helpful content that aligns with Google Updates, content creators need to focus on the E-E-A-T principles:

• Expertise – showcase professional qualifications, demonstrate knowledge depth, and add practical experience 
• Experience – add unique perspective to the content to boost credibility and provide your readers with value
• Authority – cite reputable sources, link to research and maintain consistency for high quality content 
• Trust – be transparent regarding the sources and accuracy of the information you provide. This can be done with disclaimers that showcase your integrity and honesty

User-Centric Content 

When creating content that aligns with Google's Helpful Content Update, you need to focus on creating user-centric content. This means:

• Relevance – address the needs of your target audience 
• Engagement – create engaging and easy to read content that is visually appealing
• User-intent – focus on content that meets your audiences search intent 
• Avoid Distractions – avoid misleading headlines, providing honest and accurate titles
• Minimize distractions – reduce unnecessary pop-ups that can increase bounce rates.

Google's Stance on AI-Generated Content 

Artificial Intelligence is growing and becoming more sophisticated by the day. AI-generated content is overflowing the internet. Google has taken a stance that focuses on rewarding content that provides overall value and accuracy, whether it is AI-generated or human written. 

Google is focuses on providing users with helpful and reliable content that aligns with their needs. As a result, AI-generated content is not penalised or favoured, as the search engine focuses on providing users with the most helpful content, no matter where it comes from, as long as it is accurate and provides the user with value. 

Conclusion

Google's Helpful Content Update is designed to ensure that only high quality, valuable, and useful content is ranked in search results. Google is constantly striving to provide users with an excellent search experience, ensuring that they have access to the most accurate information that provides value. Have you noticed a drop in click through rates (CTR), website traffic, and overall performance? Contact Genie Crawl today to ensure your content aligns with Google's latest helpful content update.