How to Create Content That Attracts Both Google and Customers

Start With Keyword Research

Any content you create starts with thorough keyword research to identify targeted keywords and phrases. These are the search terms your audience use when searching the internet. When you incorporate the keywords into your content, you can boost visibility in search results. 

Ensure Proper Structuring

Now that you have your relevant and targeted keywords and topic, you need to ensure proper structuring of your content, optimising it for search engines and your audience. This step includes:

• Use heading tags – incorporate H1,H2, H3, tags to organise your content into easy to read sections, providing hierarchy to your page. This also makes it easier for search engines to crawl and index
• Formatting – break your content into smaller paragraphs to improve readability. Make use of bullet points or numbers where possible, making your content digestible for Google and your customers
• Use your keywords – ensure your keywords are placed naturally in the content and are not overstuffed. The information should flow smoothly

Ensure Your Content is High-Quality and Engaging

When you create content, you need to ensure it is of the highest quality and engaging. This can be achieved by focusing on providing your audience with value, using a conversational tone, break up your content, include visuals, and tell compelling stories that resonates with your audience.

Optimise Your Meta Data

Meta data and title tags are essential when it comes to optimising content for search engine rankings. Meta data is the descriptive information providing a summary of your content, while title tags are clickable headlines on SERPs.

Meta data helps search engines understand the context and relevance of your content, influencing how it appears in search results.

• Title tags – include your targeted keyword at the beginning of the title and keep the length to no more than sixty characters
• Meta data – use your keywords naturally, aiming for no more than one hundred and sixty characters

Internal and External Linking

Internal links are hyperlinks used to connect different relevant pages within your website. They help Google understand the hierarchy and structure of your content, while improving user experience, making it easier for users to navigate your website seamlessly.

External links, on the other hand, are links that come from another website, linking back to yours. Both are important to creating content that attracts Google and your customers. 

Links you provide should provide your visitors with value, linking them to high quality and relevant content.

Conclusion

Creating content that appeals to Google and your customers is an important part of any successful digital marketing strategy. Your content should be relevant, high quality, informative, and engaging, while aligning with SEO best practices. Do you need help creating high quality content? Contact Genie Crawl now to find out more.