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How to Create Evergreen Content That Still Ranks After 2 Years
Evergreen content is an essential part of content marketing. When done right, evergreen content that continue ranking well in search results, driving a high portion of your website content, yet it was written years ago. How can you create content that continues to rank in a few years, while search engines love fresh and updated content?
Learning the main keys behind evergreen content can help you create effective content that continues to rank two years or more down the line:
Every business dreams of having content that continues to drive traffic to your website, but not all content is equal. The challenge lies in finding how to create content that is sustainable, relevant, and interesting.
At Genie Crawl, we recommend holding content meetings to identify themes, while understanding your customers needs and expectations.
Evergreen content involves solving real customer problems. Understanding your customers challenges and solving or providing instructions to solve the problem will rank for many years to come.
We recommend you build relationships with your customers, then use the information gathered to elaborate on pain pints, share reliable content and use examples
Frustration can occur when you spend time and money conducting research, writing, and designing a piece of content that does not rank. A cost effective option to ensure your evergreen content is viewed is to have an effective and customised SEO strategy in place.
This involves keyword research. Remember evergreen content tends to be detailed and long.
Once you know how to create evergreen content, you need to put a content calendar in place to ensure consistency. Now this does not mean you have to publish evergreen content every day or once a week, as long as you are consistent in publishing.
Depending on your industry, your content calendar may be publishing blogs, articles, and videos daily to monthly. At Genie Crawl, we rely on detailed content calendars, content distribution practices, and evergreen content.
While you may publish a blog daily, social media post every second day, and evergreen content monthly, it all works as long as you ensure consistency.
Are you struggling to find time to consistently create high quality content? Do you find it overwhelming creating evergreen content? Ask for help by contacting the Genie Crawl team today.
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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