How to Create High-Converting Category Pages

• Use customer data to determine browsing history and previous purchases
• Conduct surveys to determine what your customers expect from category pages
• Conduct competitor analysis to determine how your competitors lay out their category pages
• Carry out keyword research to determine what your audience are looking for

As you go through these analytics, you will want to pay close attention to the following:

• Conversion rates
• Bounce rates
• Average session duration

Page Layout

Your category pages should be well-structured, influencing user experience. In order to ensue your category pages provide a seamless shopping experience, you need to add:

• Header – category title clear and precise, helping shopping know what they are looking at
• Filters – this is beneficial when you have a lot of products listed on each category page
• Product listings – showcase clean and high quality images
• Call to action (CTA) – create a call to action for each category page. CTAs should be easily identifiable, encouraging visitors to take a desired action

Clean Design

Clutter can overwhelm your visitors, preventing them from browsing. When you provide a simple and clean design, it helps to highlight your products, while speeding up page loading times.

While creating a category page design, take your mobile users into consideration, ensuring that your pages display seamlessly on all devices and screen sizes.

Improve User Experience

User experience has become more important than in the past. In order to improve user experience, ensure your pages load quickly, while offering seamless navigation through your site, ensuring your audience find the products they are looking for. The aim is to make the entire experience intuitive.

High Quality and Engaging Content

Effective category pages that convert are more than displaying products, they have engaging content that captures their visitors attention, informing customers, while driving conversions.

Category pages need to be written for your website visitors and search engines. You will need to:

• Create a clear hierarchy
• Create concise and organised category pages
• Use the correct targeted keywords naturally
• Highlight key benefits

Monitor and Adjust

Once your category pages are published, you will want to analyse them on a regular basis, ensuring that they are performing at their best. This involves monitoring user behaviour to understand why your pages are working, or what they are lacking.

At Genie Crawl, we recommend:

• Monitor bounce rates, conversions, and time on page metrics
• Conduct A/B testing for different layouts and filters
• Use heatmaps to determine where users click on your category pages the most, helping you identify what areas are ignored

Conclusion

Category pages are essential in guiding your customers to your products and services, increasing conversions. When your category pages are well-structured and organised, it improves user experience, helping to reduce bounce rates and improve sales. Get in touch with Genie Crawl today if you want winning high converting category pages. We are here to help.