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How to Create High-Converting Landing Pages for PPC Campaigns
Pay-Per-Click (PPC) landing pages are designed to convert visitors from your PPC ads into customers. Poorly designed PPC landing pages can provide unwelcome results. Once you have attracted the right audience and encouraged them to click the advert link to your landing page, you want to keep them there, encouraging them to take a desired action. Poorly designed landing pages can result in your visitors losing interest and not taking the action you hoped.
Therefore, it's important to save yourself time and energy, by understanding what makes a successful PPC landing page and how to convert visitors into customers.
A PPC landing page is a page on your website that is specifically designed for your advertising campaign. It is the page your visitors lands on once they click on your PPC ad. The purpose is to convert your visitors into leads or customers, encouraging them to take a desired action. Desired actions can be making a purchase, completing an online form, download a resource, or subscribe to a service.
The PPC landing page is essential to the success of your campaign. It acts as a bridge between clicking on the advert and the conversion. PPC is an excellent marketing tool that drives conversions by directing targeted and qualified traffic to your optimised landing pages.
The first thing you need to understand about PPC landing pages is that they must align with your ad copy. The headline and content must share keywords, a message, and your intent. Landing pages should be customised based on specific adverts or advert groups. In order to create a high converting landing page for your PPC campaign, you can follow these tips:
Landing pages are an essential part of any successful PPC campaign, helping to convert visitors into customers. When your landing pages are optimised for success, you stand a higher chance of converting your visitors, growing your brand. If you need assistance designing your landing pages or managing your PPC campaign, the Genie Crawl team are here to help. Complete our online contact form now to secure a free evaluation and quote.
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