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How to Create SEO-Friendly Landing Pages
Landing page SEO is techniques and strategies used for a page on your website that is not your home page. This page brings a visitor to a custom page that provides them with what they are searching for. Many businesses today focus on optimising their website pages and blogs, but landing pages also have excellent benefits when it comes to your SEO success.
Landing pages are created with conversions in mind, designed to gather leads or produce sales, where website pages and blog posts tend to be informational. Therefore in order to improve lead generation or revenue, it is clear that you need to have landing pages.
Landing page SEO is when you optimise a specific page that is not your home page, in order to improve your ranking in search results. The goal of landing pages is to drive visitors to the custom page that resonates with them, increasing the chances of them converting. This can be used for organic SEO or pay per click (PPC) advertising campaigns.
Landing pages are an important part of conversion rate optimisation, whether you want to generate new leads, make sales, or encourage visitors to subscribe to your newsletter. Some of the benefits of SEO-friendly landing pages includes:
There are a number of parts to a successful SEO-friendly landing page, including:
An effective landing page SEO strategy always starts with comprehensive keyword research and analysis. This is to identify keywords that your target audience use when searching on the internet for a product or service you provide. Remember to keep user intent in mind when searching for the right keywords or phrases to you. Don’t forget to include long-tail keywords into your landing page strategy.
Once you have your targeted keyword you need to start driving traffic to your landing page, which means having high quality, unique, informative, and relevant content. The content must be useful and well-researched. It needs to keep visitors on the page for longer, encouraging engaging, while attracting back links. Do not forget to add a call to action to encourage visitors to take the next step towards conversion.
If your business operates in a specific location or you operate in a number of different locations, creating location-based landing pages help you attract a local audience. This means including your location to your keywords, this can be your town or city, focusing on problems and providing solutions to your audience in this specific location.
In order to help search engines understand your page content, helping them crawl and index your pages, you need to include on-page SEO. This includes optimising your title tag, meta description, and ALT tags.
The landing page URL is important when it comes to structure. Choose a URL that is short, descriptive, and relevant to the page. It should always contain your keywords without any special characters. Only use hyphens to separate words within the URL.
Once your SEO-friendly landing page is published and available to your audience online, you will want to monitor it regularly to see how it is performing. Monitoring provides useful insights that you can use to improve your landing page success. It helps you track certain metrics including click through rate, bounce rates, and conversions.
SEO-friendly landing pages are essential if you want to improve conversions, but they must be SEO optimised to improve online visibility and reach your audience. With an effective strategy in place, you can reach a targeted audience, dominating your competitors, and improving ranking in search results. Do you want to know more? Get in touch with Genie Crawl today.
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