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How to Create SEO-Optimised Content That Ranks in 2025
Having an effective content strategy is imperative when it comes to improving your online presence and website ranking. Forty nine percent of marketers see organic search as their top performing channel for boosting profitability.
What is a SEO Content Strategy?
SEO content strategies are detailed plans designed to help with the creation, optimisation, and management of content to ensure it improves search engine ranking, meeting the needs of your target audience. The strategy uses SEO best practices with content creation, ensuring content is relevant, valuable, and easy to find for both search engines and users.
There are numerous elements that make up your SEO content strategy. In order to create SEO optimised content than ranks in 2025, you will want to focus on:
Keyboard is the basics when it comes to an effective SEO strategy. It involves identifying the words and phrases your target audience use when they search for products, services, or information you provide. Identifying the right keywords enable you to create content that matches your users queries and pain points, while ensuring that search engines can understand and rank your pages effectively.
Content is king in the SEO world and has been for years. When you create high quality content, that is fresh and unique, you increase your online visibility. If you duplicate or plagiarise content, you can damage your SEO success with search engine penalties.
Your content must demonstrate E-E-A-T (Experience, Expertise, Authority, and Trust) ensuring readers find the information they need with ease. Good quality content should be easy to read with clear language, well formatted, and short paragraphs.
This involves optimising your individual website pages to improve their ranking performance, helping drive relevant traffic from search engines to your website. This focuses on the content and HTML code of your website page, ensuring search engines are able to understand your content, while ensuring users can find what they are looking for.
Internal links are essential when it comes to creating SEO optimised content. Internal links enable search engines to crawl your web pages with ease, identifying newly added pages, and indexing them accurately.
Visual content has become essential in improving user experience and engagement, keeping visitors on your site for longer, lowering your bounce rate, which in turn, can increase your SEO ranking.
High quality images, videos, and infographics can be optimised for search engines, helping to improve visibility in image and video searches.
Refreshing your content on a regular basis, ensures it remains useful and current. It also signals search engines that your site is active.
While not directly related to your SEO optimised content strategy, a good backlink profile is essential to tell search engines your content is valuable, increasing your authority, helping to improve your position in search results.
Using the above recommended SEO-optimised content strategies, you can improve your online presence in 2025, improving your ranking and reaching your target audience. Remember to focus on your readers, providing valuable and useful information that boosts engagement and dwell time. If you need help with your SEO optimised content, Genie Crawl are the expert team to call. We are ready to help you take your business to new heights online. Get in touch now for your free evaluation and quote.
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