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How to Create Viral Video Content for TikTok, Instagram & YouTube
Going viral is a major achievement when it comes to social media marketing. Video content can boost your brand visibility, attracting thousands, if not millions, of followers, boosting engagement. Creating this content isn't as easy as uploading a clever video, it requires creativity, strategy, and timing.
When it comes to creating viral video content for TikTok, Instagram, and YouTube, there are a number of factors to take into consideration:
As with any effective digital marketing strategy, you need to know your audience. When you have a clear understanding of your audience, you can create content that resonates with them. What makes them laugh? What problems do they face? These are questions to ask yourself before creating any video content.
Make use of social media polls, surveys, and use analytics to get a better understanding of your audiences likes and preferences.
Emotional content evokes surprise, anger, laughter, and awe to get more shares. It's content that people want to connect with and share. As a result, you want to create content that stirs up your audiences feelings, increasing your chances of your video being shared.
Focus on telling a story to evoke emotions and leave a lasting impression.
First impressions are important in today's digital world. When your visuals are low-resolution, they are less likely to gain the attention you need. When you add high quality images, eye catching designs, and professional editing, you grab your audiences attention.
Use professional grade cameras and invest in editing tools to ensure your video content is of the highest quality.
Timing plays a large role in your video content going viral. Aligning your video with current events or focusing on trending topics, helps you increase your chances of being shared.
Monitor current trends to identify opportunities for current content.
Video content that encourages users to take action, are more likely to go viral. This can be taking part in a challenge to sharing the post. Posts that are interactive and include user-generated content are more likely to increase in visibility.
Creating viral video content for TikTok, Instagram and YouTube requires creativity, audience knowledge, and timing. Not every post will become the sensation you hoped, but as long as you continue focusing on creating high quality and timely content, you can improve your chances of going viral. Getting your videos to go viral is only one step in a process, the goal is to build relationships with your audience, driving engagement. If you are ready to create viral video content, start by getting in touch with Genie Crawl today for a free evaluation and quote.
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