How to Dominate Local SEO in London

Build Citations Across Local London Business Directories

The next important step to local SEO success in London is to get your business listed in high authority online directories to improve your local search result visibility. Some of the top local London business directories include:

• Thomson Local
• London Chamber of Commerce Directory
• The Best of London
• Yell.com
• 192.com Business Listings
• Scoot UK Business Directory

Remember to ensure that you keep your name, address, phone number (NAP) consistent across all directories to improve credibility.

Online Reputation Management

Customer reviews are important when it comes to local SEO in London, improving credibility and customer trust. We recommend that you follow the steps below to ensure that your business puts its best foot forward online:

1. Ask customers to leave a review for your business on Google. TrustPilot, or Yelp
2. Respond to every review, good or bad, in a timely and professional manner
3. Encourage your customers to upload a video or image with their review

London Keyword Targeting

An important part to any successful Local SEO campaign in London is to target geo-specific keywords to improve your local relevance. When it comes to your keyword targeting, include the areas you cover, this can be London, Central London, Canary Wharf,  Covent Garden, Westminster, etc. 

Remember to optimise your title tags, meta descriptions, and headers with your chosen keywords, along with naturally including your keywords in your content. 

Create High Quality London-Specific Content

When you create London-specific content, it helps to improve user engagement and authority. This can include:

• Industry insights tailored to your London customer base
• Local sponsorships of events
• Borough-specific service pages
• Success stories from your London clients
• Interviews with local influencers

Ensure Your Site is Mobile and Voice Optimised

With more than sixty percent of London adults using mobile or voice search, it is essential that you target these users to improve your visibility in local London search results. You need to ensure:

• Your website is mobile responsive
• Your pages are fast loading
• You integrate Google Maps
• Implement schema markup
• Include conversational keywords to align with voice search 

Backlink Acquisition

Traditional and local SEO relies on backlinks from high domain authority sites relevant to your industry. With local backlinks you improve authority and visibility. Most backlink strategies include:

• Creating guest posts on regional industry blogs
• Collaborating with London influencers and bloggers
• Being featured in local press or on local business websites
• Sponsoring London events or community projects
• Join a local networking group

Conclusion

Local SEO in London requires ongoing optimisation, high quality content, and engagement. Following the above steps are important to improving your local online visibility, achieving measurable long term results. If you need assistance in improving your online visibility in London, the Genie Crawl are on hand to help. Contact us today for a free, no obligation evaluation and quote.