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How to Fix Common WordPress SEO Issues That Harm Your Rankings
WordPress is a popular website and blogging platform, holding close to 70% of the market share. It offers an easy to use setup with customisation options, and a good community support.
WordPress comes with SEO in mind. It offers a structure search engines understand, features to improve your content ranking, and clean code. At the same time it does have SEO issues that you need to know how to fix to reduce the risk of them harming your ranking.
Core Web Vitals measure the speed and how smooth your website runs. If you are experiencing core web vital issues, here are some things you can do to improve them:
Many of the WordPress websites will open each new link in a new tab. As you can imaging this can be frustrating for users, negatively impacting their user experience (UX). To improve this, you should:
Redirects are used to guide users to the correct page when a URL changes, but having too many can negatively impact your website speed, hurting your SEO efforts. Old redirects can build up over time, making your site sluggish. Use plugins, such as Yoast SEO, to manage and clean unnecessary redirects.
Broken links are frustrating to your users and negatively impact your SEO. In order to fix any broken links, you can:
Anchor text is the part of a link the user clicks on. Using the right words improves your SEO and user experience. Rather than using generic phrases, such as “read more,” or “click here,” try using descriptive and concise text that tells the user what the next page provides.
Do not use the same anchor text for different pages, as this confuses your audience and search engines. Ensure every anchor text you create is unique, descriptive, and encourages engagement.
Google prioritises high quality and valuable content. In order to boost credibility, you need to align with E-E-A-T (Experience, Expertise, Authority, Trust):
Accessibility should be a priority for your WordPress site. Accessibility is ensuring your website is accessible to all your visitors, including those with disabilities. In order to ensure your WordPress site is accessible, you can:
Running a successful WordPress site means ensuring you fix any common SEO issues to improve your ranking in search results. Focus on SEO improvements, future-proofing your site for long-term success. Contact Genie Crawl today to fix WordPress SEO issues that could be harming your site today.
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