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How to Future-Proof Your SEO Strategy for Algorithm Volatility
With the digital marketing landscape constantly evolving, staying ahead of search engine algorithms is essential to ensure you remain visible online. Search engines are constantly refining their algorithms to deliver the most accurate and relevant results, which is why you need to adopt a SEO strategy that withstands any algorithm changes.
Here at Genie Crawl, we have put together some tips to help you future-proof your SEO strategy for algorithm volatility:
As you know from our previous blogs, we push high quality content. Why? Because content is king in the SEO world. High quality content is always in demand and search engines prioritise content that is informative, engaging, valuable, and relevant that answers the users queries effectively. Remember to add multi-media to your content to improve user engagement and increase dwell time.
Mobile search now equates to more than sixty percent of all Google searches, so it's no surprise that Google introduced Mobile-First Indexing. This means the mobile version of your website is considered the primary version, used to crawl and index your pages. This means ensuring your website is responsive with fast loading and an intuitive user interface to improve ranking and provide your website visitors with a better user experience.
When it comes to SEO, most people automatically focus on keywords. Yes keyword research is essential, but you need to understand the search intent behind the keywords. This is the information your audience is looking for. You can use Google Trends and Google search Console to identify the intent behind queries, helping to create content that resonates with you audience.
Schema markup, also known as structured data, helps search engines understand the context of your content. This can improve your ranking in search results in rich snippets. Implementing schema markup can improve visibility and click through rates, a valuable strategy with algorithm volatility.
Technical SEO is imperative to a well-optimised website. Your site should be free of any technical issues that could negatively impact performance. Areas to focus on includes site speed, crawlability, and indexability. We recommend conducting regular website audits looking for duplicate content, broken links, and other issues that could negatively impact your ranking in search resutls.
E-E-A-T (Experience, Expertise, Authority, Trustworthiness) are important factors that are used by Google. When you create content embracing E-E-A-T, you improve your website authority, while acquiring high quality backlinks. This involves showing author bios, credentials, and including case studies to improve trust with users and search engines.
User experience (UX) has become an essential part of any successful SEO strategy today and it is a major ranking factor as search engines focus on delivering their users with the best results. Create a seamless user experience by improving site navigation with fast loading pages and an intuitive design. Focus on core web vitals, as these improve user satisfaction and search rankings.
Voice search is rising by the day and when you optimise for it, you gain a competitive edge. Voice search is conversational in nature, which means incorporating natural language and question-based keywords in your content. Remember to optimise for local SEO.
While we all know the importance of inbound or backlinks, internal links are just as important when it comes to future proofing your SEO strategy. When you have a strong internal linking structure, you distribute page authority across your site, improving navigation. Important pages should be easily accessible and use descriptive anchor text for your internal links.
SEO is ever-changing and this means staying updated on the latest trends and best practices. Follow any new developments and refine your strategy to help you main resilient against algorithm volatility.
Future-proofing your SEO strategy is a proactive approach to managing algorithm volatility. When you focus on creating high quality content with a responsive design, focusing on user intent, you can avoid any problems caused by new algorithm updates. Taking into account that Google can update its algorithms up to six hundred times each year, being proactive is an easier way to ensure you maintain online performance and visibility. If you need assistance in future-proofing your SEO strategy, contact the expert team at Genie Crawl now for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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