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How to Future-Proof Your Website for Algorithm Updates in 2025
The digital marketing landscape today is fast-paced and constantly evolving, making it harder to stay ahead of Google's algorithm updates. Staying updated with the evolving algorithms helps you maintain visibility, driving organic traffic to your website.
2025 is already promising some exciting transformations in search engine optimisation (SEO), and website owners must remain proactive, safeguarding your online visibility. Genie Crawl is an established and reputable digital marketing agency with extensive SEO experience. Our team have put some steps in place, helping you future-proof your website for algorithm updates in 2025:
Content remains a number one priority in the SEO world in 2025 and will remain king for some time to come. Google's algorithms are becoming more sophisticated, identifying valuable content from thin or low-quality content.
Ensure you focus on writing high quality content for your audience. Any content published should provide value, along with a FAQ section, and incorporate structured data. We recommend using Google Trends to identify the trending topics in your niche, helping you create your content effectively based on your users needs.
Whether you are writing a web page, blog, article, or social media post, it's important that you focus on the E-E-A-T principles. This stands for Expertise, Experience, Authoritativeness, and Trustworthiness.
Ensure you showcase your expertise and credentials on your website. Update your content regularly to provide the latest industry developments, while focusing on acquiring high quality backlinks from websites with a high domain authority.
AI is playing a major role in SEO and you can use it to help you create the finest quality content that meets your users needs, while meeting search engine requirements.
Consider using AI tools for comprehensive keyword research, on-page SEO audits, and ensuring your content is optimised for user intent.
Mobile users are growing exponentially with more than half of Google searches now being carried out on a mobile device. It's essential that you ensure your site is optimised for these users, providing a responsive website that can be displayed seamlessly on any device.
At the same time, Google is prioritising Core Web Vitals. This includes visual stability, interactivity, and page loading speeds. We recommend using Google PageSpeed Insights to identify the areas your website needs improvement in order to boost performance.
Local SEO is essential for any business with a physical location, helping you target a specific areas. In order to achieve local SEO success, we recommend ensuring your Google Business Profile is accurate, up to date, and optimised. Embrace customer reviews, responding to positive and negative reviews, and use location-based keywords.
In order to ensure your website is future-proof, you need to know when and what Google is updating to their algorithms. Google carries out updates up to six hundred times each year. You can check for updates on Google Search, or follow the Genie Crawl Blog, ensuring you stay informed, so you can fine-tune your strategy accordingly.
Google Algorithm updates may seem daunting in 2025, but as long as you follow SEO best practices and our above tips, you can ensure your website rains future-proof. Remember to stay updated with the latest algorithm updates, adjusting your strategy accordingly. If you need assistance with your SEO strategy, the Genie Crawl team is standing by to assist. Get in touch today to see what we can do to help your business website become future-proof.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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