How to Get Local SEO Clients
Not all business owners understand the importance of search engine optimisation (SEO) and local SEO. As a digital marketing agency, you need to be able to educate clients on how they can benefit by incorporating local SEO into their SEO strategies.
With forty six percent of Google searches focusing on local, businesses should be investing in local SEO wherever possible. It is ideally suited for small to medium businesses that operate in a specific geographical location, giving them the opportunity to improve their ranking, without having to compete against national and global brands.
There are a number of steps you can take to attract local businesses, encouraging them to use your local SEO services.
The best way to secure local SEO clients is to reach out to local businesses, providing them with valuable information on local SEO and how it can benefit them, ensuring that they do not miss any opportunities that they may not know about.
When speaking to business owners, maybe you have seen some issues with their on-page local SEO strategy. You can raise concerns, helping you build trust with the client. Ensure you have a firm understanding of what is wrong with their website and what you can do to assist them, before you approach them.
Finding new clients takes time and patience. The good news is that there are numerous opportunities that you can take advantage of, including business events, fairs and shows, and trade communities. Networking breakfasts is another way to find local SEO clients.
Smaller business owners don't like parting with money, so you need to encourage them to set up a local SEO budget to help drive local traffic to their store or website. When it comes to smaller business owners, they don't want to pay, and they expect immediate results. It is essential that you always provide your clients with accurate information.
We all know that you cannot guarantee them the first place in local SEO results, but you can help them improve their visibility to reach their local target audience.
You could end up working with low-paying clients that might cause you many headaches. Such clients typically don't understand how SEO works, so they have unrealistic expectations and want immediate results.
LinkedIn is an excellent way to generate leads, when you know how to use it. Creating a profile and waiting is not going to produce results. You need to create connections and provide value to encourage a business owners to use your local SEO services.
LinkedIn offers a number of excellent tools to help you improve your reach, ensuring you reach your audience. Remember to keep your LinkedIn profile neat and tidy with custom connection invitations.
Something you will want to bear in mind when securing local SEO clients is to bear in mind that not all small business owners are computer or tech savvy. This means having to go old school in your approach. Business cards, leaflets, and brochures are a great way to grab their attention, providing them with step by step information on how local SEO can change their business success.
If you provide local SEO services and want to gain new clients, then start by focusing in your own local area. The grocery store you visit frequently or the quaint coffee shop where you enjoy your morning coffee are the best places to start. Attend networking events, trade shows, and exhibitions where you have the opportunity to meet local businesses and educate them on the importance of local SEO.
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