How to Get More Local Reviews and Improve Your Local SEO
Learning what customers think about your business, products, and services is valuable at improving your business, increasing customer satisfaction, and attracting new customers. With good local reviews, you improve your ranking in local results, along with the ability to appear in Google's local pack ranking.
When you have a lot of positive local reviews, you improve your local search engine optimisation (SEO) efforts. There are a number of ways to encourage customer reviews. Continue reading to find Genie Crawls recommended tips:
The first step in encouraging customer to leave reviews in order to improve your local SEO is to set up your Google Business Profile, or claim it if one already exists. Google Business Profile also stores your reviews, along with being a free tool to boost your business in Google Maps and Google Search.
In order to optimise your Google Business Profile you will want to verify your business, complete every section, use location-based keywords, and provide high quality images and videos.
Remember to respond to all reviews, whether good or bad. Reviews should be responded to in a timely and professional manner.
Your business may sell the best products or services in your area, but if you are lacking in customer service, it could negatively impact your reputation. The best and easiest way to get local reviews is to provide exceptional customer service and support, along with asking happy customers to leave you a review.
Make use of the link to your Google reviews, which can be placed on your website, social media pages, and in your blogs. You can use this to make it easier for customers to leave a review.
Creating a unique QR code for customers to scan increases your chances of securing a local review. It offers easy access to your Google reviews page. Add this QR code to your business cards, customer receipts, and posters.
Responding to reviews is a powerful way to improve your online reputation. When you respond to reviews, it shows Google that you take feedback seriously, valuing your customers opinions, while being focused on making improvements where necessary.
Responding to reviews also provides potential customers with peace of mind. Did you know that up to seventy six percent of customers will update negative reviews when a business takes steps to address their concerns.
When your customers sign up for your newsletter, or provide information on making a purchase, use their email to your advantage. Email your customers and ask them for a review, providing them with a link or QR code.
It's worthwhile offering customers an incentive to leave a review, such as a discount, or a chance to enter a draw.
Getting more local reviews to improve local SEO doesn't have to be complicated. Focus on ensuring you make leaving a review super simple for customers, while delivering exceptional service that is worth talking about. Are you ready to take your business to the next level with local SEO? Get in touch with Genie Crawl today to find out more.
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