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How to Handle Duplicate Content Issues on Your Website
Duplicate content can happen on any website. In fact, it's really a common issue that negatively impacts your website performance and ranking in search results. It happens when the same or similar content appears on more than one URL. This can be on your own website or on different websites. This confuses search engines, lowering your relevance, authority, and trustworthiness.
Duplicate content has serious consequences for your website, SEO, and user experience (UX). It reduces your crawl budget, creating competition on your own website pages. This can result in an increased risk of plagiarism and copyright infringement to canonicalisation issues. When your website pages compete against each other, it lowers your ranking and visibility for keywords.
It is imperative to know where and how to find duplicate content on your website. You can use online tools, such as Google Search Console, that can scan your site, detecting issues. In addition to using the free online tools, you can take manual actions, checking for exact or partial matches for your content on Google using quotation marks. Review your site's structure, navigation and URL to pot potential duplicate content.
The good news is that it is relatively easy to reduce the risk of duplicate content. Creating unique, relevant, and valuable content for your website and audience is essential. In some cases, duplication is important, but there are preventative measures you can take to minimise the effects.
This can include:
How to Fix Duplicate Content Issues on Your Website
Chances are you already have duplicate content on your website, without realising it. The good news is that there are steps you can take to fix the issue, improving your user experience and SEO efforts”
Once you have gone through your website with a fine tooth comb and removed or fixed any duplicate content issues, you will need to still regularly monitor your site for this problem. Tracking duplicate content can be done using Google Analytics or Google Search Console. During the monitoring process, you can identify gaps and opportunities for improvement.
Duplicate content can seriously damage your websites reputation and authority if not addressed effectively. There are a number of ways to prevent duplicate content, handling it effectively to boost your SEO efforts and user experience. Get in touch with Genie Crawl today if you are experiencing duplicate content issues.
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