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How to Identify and Avoid Keyword Cannibalisation
A an experienced and reputable UK-based digital marketing agency, we have seen the importance of a solid content marketing strategy. Our clients, businesses of all sizes, all want to boost their visibility and traffic.
What we have found is that many of our clients are churning out content, hoping to earn a higher ranking in search engine results pages (SERPs), hoping to achieve better results. The issue we have found is that more content doesn't mean success. It requires a solid keyword strategy, ensuring you don't experience keyword cannibalism.
In order to identify keyword cannibalisation, you are going to need to find your web pages, articles, or blogs that are not reaching a high position on search engines, they target the same primary keywords, while addressing the same search intent. You can understand how this confuses search engines and frustrates your audience.
You can use Google Search Results to identify keyword cannibalisation. Simply type your website address, followed by your “target keyword.” The results page will show you a list of pages your website may rank for, based on your targeted keyword you entered. This is shown as a list of pages on your website that are all competing for the same keyword, keyword cannibalisation.
This is a quick and easy method to get started. Though it doesn't confirm the pages displayed are being shown in search results, but it is an indicator that the keyword you entered may be competing with other pages on your site.
Once you have completed this step, review the shown pages in Google Search Console to identify the keyword ranking for each page. With your keywords identified, you need to see if they are causing problems to your SEO efforts. Ahrefs and SEMrush are excellent tools to determine how your pages re ranking for a particular keyword.
Important: While this blog is focusing on keyword cannibalisation, we recommend you examine your similar pages to see if they all target the same search intent.
There are some steps you can take right now to find and fix keyword cannibalisation on your website:
Fixing any keyword cannibalisation on your website is essential to ensuring SEO success. Remember, search engines are getting smarter and more sophisticated, but at the same time, they are not mind readers, therefore you need to use a keyword ranking checker, optimise your content for search intent and monitor your performance. When you address common SEO issues, such as keyword cannibalisation, your website can rank higher, boosting your online visibility and website traffic. Contact Genie Crawl today to find out more.
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