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How to Implement Canonical Tags to Avoid Duplicate Content Issues
Canonical tags are HTML link elements that are used in search engine optimisation (SEO). It helps guide search engines towards the preferred indexed page, especially if you have similar or duplicate pages. The aim of using canonical tags is to ensure the search engines only focus on a single version of a page, preventing the risk of potential penalties caused by duplicate content.
The canonical tag ensures the page will be indexed and ranked, while the other pages, such as duplicate pages are ignored. When used correctly, canonical tags improve website structure, user experience, while consolidating link equity.
How you implement canonical tags is based on whether your website uses CMS or manual HTML. If you are using manual HTML input, you can place the canonical tags in the head section of the page.
If you use Magento 1, then you can take the following steps, effectively adding canonical tags to your category and product pages:
There are some steps to follow if you prefer Yoast SEO:
It's important that you run regular audits of your canonical tags to ensure that they are well-structured and search engines are crawling and indexing them correctly.
Canonical tags may appear overwhelming at first, but they are essential to your SEO success. Duplicate content is frowned upon by Google and the other search engines, but there are times where it is unavoidable. In order to reduce the risk of penalties, you need to ensure your pages are correctly crawled and indexed. Contact Genie Crawl today for reliable SEO services that will take care of any canonical tag issues you may have, ensuring your website is optimised for success.
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