We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
How to Improve Google Ads Quality Score and Reduce CPC
Chances are if you already have Google Ads campaigns, you know the importance of your Quality Score and CPC (Cost Per Click), along with their close relationship. Quality Score is the measurement of how useful and relevant your advert, landing page, and keywords are to your audience, while CPC measures how much each click costs you.
The higher your quality score, the lower your CPC. So how do you improve Google Ads quality score to reduce CPC?
A major influencer of your quality score is how relevant your keywords are to your advert groups, adverts, and landing pages. You need to choose keywords that match user intent, avoiding broad terms that attract unwanted clicks. You can use online tools, such as Google Keyword Planner to research and analyse the best keywords to improve your campaign success and quality score.
Another important influencer of your quality score is your click through rate (CTR). This is the percentage of people that click on your advert after seeing it. A high CTR shows your ads are relevant to your audience, while a low CTR shows your ads do not attract enough interests. Write high quality and compelling advert copy with clear call to actions to align with your audiences needs.
A useful tip is to write different versions of your advert copy and test them to identify the best performer.
You will want to ensure your landing pages meet your visitors needs and expectations. Good landing pages are easy to navigate, fast loading, and consistent with your adverts. They provide useful and relevant information Landing pages should be optimised for mobile with clear headlines, strong calls to action and engaging content.
Finally, you need to focus on your bidding strategy. How to set and adjust your bids for each ad should be based on your budget, competition, and goals. Choosing manual bidding gives you more control over your bids, setting and changing your bids based on performance. Monitoring and adjusting your bids helps you optimise your return on investment.
Your quality score on Google Ads can be anywhere from one to ten. The aim is to get as close to ten as possible. Quality score has a direct impact on your CPC. Take a look below:
As you can see, improving your Google Ads quality score is essential to reducing CPC and improving your return on investment.
When setting up a Google Ads campaign, it's essential to focus on your quality score, ensuring it is above Google Ads benchmark of 5. Ideally, you want 10/10, or as close to 10 as possible. The difference in CPC between a Quality Score of 1 at CPC + 400% and a quality score of 10 at CPC – 50% can seriously impact your bottom line. Get in touch with Genie Crawl today to reduce your CPC by improving your quality score without delay.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
