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How to Improve User Experience (UX) to Enhance Your Website’s SEO
Seventy three percent of internet users expect content to display seamlessly no matter what device they are using. This is what user experience (UX) is about. It's making your website user friendly, boosting user experience in order to increase your ranking on search engine results pages (SERPs).
In order to generate website visitors and leads, turning them into conversions, you need to integrate SEO and UX together.
User experience (UX) focuses on providing your website visitors with the best experience, ensuring they have an enjoyable time when visiting your website, keeping them on your site for longer. User experience has become essential for businesses, helping you improve conversions, turning organic website visitors into loyal and paying customers.
Investing in user experience helps to gain leads, keeping them engaged. This reduces your bounce rates and increases dwell time, along with boosting brand awareness.
Google is focusing on providing its users with the best experience. This means offering them the best results based on their search query, while directing them to a website that is easy to navigate, ensuring they find the information they need with ease. Search engine optimisation is responsible for driving traffic to your website, while user experience converts website visitors into loyal customers.
If your website has poor UX, you will experience a poor SEO result. The two work together hand in hand. So when you provide a great user experience, you can expect to see gains in your SEO efforts.
There are numerous UX elements that impact your website's SEO. They impact the performance of your site, while influencing your ranking on SERPs.
Navigation is a major factor contributing to user experience. It is the map your user relies on when browsing for information on your website. It also influences how search engine bots crawl and index your website.
Website visitors are not all going to arrive on the same web page, which is why you need to provide simple and easy navigation, keeping them on your website for longer. Your visitors should be able to arrive on any page of your website, hopping to a different page seamlessly.
A very important element that impacts user experience and SEO is page speed. It's a fact that when someone arrives on your website, if it takes even one second too long to load, they will abandon your website, leading to a higher bounce rate. Users don't want to wait for a page to load, they expect to be able to access the information they need quickly.
Searching the internet using a mobile device has become common, which is why your website needs to be adapted to provide mobile users with a great user experience. Mobile screens are smaller than desktop computers, with most users searching for information on the move. You need to create a mobile friendly website that loads quickly.
Are you ready to improve user experience and enhance your website's SEO? Using the steps mentioned above you will be on your way to success. Contact Genie Crawl now to find out more.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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