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How to Improve Your E-commerce SEO Strategy with Schema Markup
If you have an e-commerce store, then you may have heard about the importance of search engine optimisation (SEO). Using practices such as link building and keyword research can improve your visibility in search engine results pages (SERPs), helping your potential customers find your e-commerce store.
At the same time, while you may be visible to potential customers, it doesn't mean they will visit your store, which is where schema markup comes in. E-commerce schema markup is not the same as your SEO strategy.
Chances are you have already experienced schema markup in action, you just don't realise it. If you have shopped online before, you have seen results with rich snippets underneath that provides you with product prices, reviews, and availability. This is schema markup at work.
Schema markup, also referred to as structured data, is a code added to your website. This code provides valuable information to search engines and your customers, providing details regarding the content of your e-commerce store pages.
Structured data can be added to any website, providing information on recipes to job postings, it is also very valuable for e-commerce stores. Product-specific schema markup enables you to add labels to your pages, helping search engines understand your pages. It can be used on all e-commerce platforms, including WordPress to Shopify.
The schema markup concept may seem complex, but adding it to your site is relatively straightforward and simple, if you have basic coding experience. The process is determined on how you run your store:
The first step is to produce your schema markup code. While this can be written by hand, it's recommended to use an online tool, such as Google's Structured Data Markup Helper, following the below process:
Before adding the code to your product page, you want to ensure it works correctly. You can use an online tool, such as Google's Rich Results Test tool. It's very straightforward:
This will provide valuable data on any issues along with recommendations on fixing the issues. Make the recommended adjustments and test again, ensuring it works effectively.
Once Google's Rich Results Test Tool gives you the go-ahead that your code is effectively, you will want to add it to your product page. Copy the tested code from the tool, open your HTML review in your content management system, and paste it, saving the changes
Add the code to the <head> section of your HTML document. You can add it in the <body> if you prefer. Run a final test through the tool to ensure you are all good to go.
Any SEO practice you implement on your e-commerce pages help you improve your chances of success. SEO is complex, time consuming, and requires ongoing monitoring and adjusting. Implementing schema markup can be a valuable asset, helping you appear in rich snippets, improving your chances of success. What are you waiting for? Get in touch with Genie Crawl today to find out more.
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