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How to Improve Your WordPress Site Speed for Better SEO Results
Website speed is an essential part of search engine optimisation (SEO). It has a direct impact on bounce rates, page views, conversions, and more. When you improve your site speed, you improve user experience (UX), and as a result, you improve your ranking in organic results. Why? Website speed has become a significant ranking factor in Google's Page Experience algorithm.
At Genie Crawl, we recommend Google PageSpeed Insights, a speed test tool you can use, providing website performance reports from Google, for free. This free tool offers detailed reports, along with recommendations on repairing any issues identified.
It is important to note, that this tool has been designed with website developers in mind, therefore it can be quite daunting for novices, as it may be difficult to understand. It provides detailed reports and recommendations for each issue found.
If you are wondering why your WordPress website is slow on loading, you are not alone. There are numerous reasons why your site may be lagging, and we recommend you fix these issues sooner rather than later.
The first important factor to consider is your hosting service. There are a number of different options, including:
Your website should be using a lightweight theme and if you are not, it's time to consider making the change. Heavy themes have numerous styles and scripts, many of which you don't need, slowing down your website.
You can also use plugins to improve site speed, but if you don't see results, then you will want to consider a lighter weight theme.
The images displayed on your website are essential in boosting user engagement, but they also take up a lot of space, slowing down your loading time. It's important to follow image SEO best practices, compressing your images without losing quality, to improve loading times. WordPress does offer image compression plugins you can use.
Lazy loading allows your web page to render images as they are needed, rather than rendering them all at once. What this does is speeds up your website, ensuring your users can engage with it quickly and effortlessly.
Caching is one of the best ways to improve your WordPress site speed. Caches are where data is stored temporarily. When you visit a website for the first time, your browsers caches the active data, speeding up loading times in the future. When you visit the site again, the browser already has a large part of the sites files stored in the cache, improving site speed.
Using a content delivery network enables you to host your images off your server, speeding up site speed while making it easier to migrate to a new host in the future, should you need to.
A website can include numerous types of coding that controls how your site looks, behaves, and functions. The main types of code include HTML, JavaScript (JS), and CSS. JS and CSS are responsible for the functionality and aesthetics of your site, written by humans, meaning it includes blank spaces, comments, formatting, and characters your server doesn't need. This means more resources and time needed to load the current code in a format that can be understood.
Minifying these two types of code can help to speed up your WordPress site, making it an enjoyable experience for your users, while improving your SEO results.
When you speed up your WordPress site, you improve aesthetics, user experience, and SEO results, aligning with SEO best practices. Do you need help speeding up your WordPress site? Contact Genie Crawl now to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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