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How to Learn Local SEO
Local SEO is an excellent skill to master if you have a smaller local business. Local businesses, such as hair salons, restaurants, law firms, and retail stores can all benefit greatly from local SEO.
Google is the top search engine that people use to find local businesses, with fifty percent of smart phone users visiting the store within twenty four hours of carrying out the search. If you are new to search engine optimisation, then the prospect of learning local SEO can be overwhelming, which is why we have put together simple step by step instructions for you as a beginner.
Before you start, remember consistency is important, along with patience, and a lot of effort. It can take months before your hard work starts paying off, but once it does, you will enjoy improved brand visibility and quality traffic to your website and brick and mortar store.
These days every business, no matter the size or industry, needs a professional website. Often your website is the first impression a potential customer has of your business. Therefore you want to create a professional website, using SEO best practices. SEO best practices include:
There are a number of excellent free SEO tools you can use to provide you with guidance and insights when it comes to your local SEO strategy. SEO tools can help you identify how many people search for particular keywords, the amount of traffic being directed to your website, along with metrics that apply to other websites.
The most common SEO tools include Ahrefs and SEMrush, providing you with effective keyword research, competitor analysis, back link analysis, and content optimisation.
A very important step you don't want to miss out when it comes to local SEO is to claim your Google My Business listing. Do a search in Google and see if your business already has a listing, if so you can claim it now. Alternatively, create a new business listing. Ensure you provide accurate information, including your business name, address, and phone number (NAP). Add operating hours and a short description of the services or products you provide, along with high quality images. Keep your Google My Business listing updated, ensuring you provide Google and potential customers with the most accurate information about your business at all times.
Once you have your Google My Business profile set up, you have optimised your content on your website, ensured that you have provided fast load times and easy navigation, it's time to focus on your off-page efforts. Off-site SEO is activities outside of your website.
This usually includes citations, link building, guest blogging and more. Link building can be done naturally by publishing high quality and relevant content that adds value to the reader, along with citations. Citations are online business directories, such as Yellow Pages, Google, and more.
Learning local SEO may seem daunting, but once you understand what your audience area looking for, you can tailored your strategy to ensure you reach your local audience, improving your visibility in your local area, driving quality clients to your website or store.
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