How to Leverage Hyperlocal Content for Better Local Rankings

Understanding Hyperlocal SEO

Hyperlocal SEO is using traditional SEO efforts to rank in search queries for a local area. This can be a town, village, or a street. The aim is to focus on your local community within a block of your business or within a few miles radius.

To understand the difference, take a look at traditional, local, and hyperlocal SEO:

Traditional SEO

• Reach a global or national audience 
• Use broad industry keywords
• Highly competitive
• Lower conversion rates

Local SEO

• Reach a local audience in a specific city or region
• Adds city or area to your keyword selection
• Medium competition
• Improves physical location conversions

Hyperlocal SEO

• Reach your local community in your neighbourhood, street, village, or town
• Focuses on specific keywords that includes a landmark or street name
• Lower competition
• High conversion due to proximity

Hyperlocal goes micro to target potential customers in your exact location, whether it's your street, neighbourhood, village, or town. When you incorporate this into your local SEO strategy, you filter out any irrelevant traffic, increasing customers from nearby areas.

How to Improve Local Rankings with Hyperlocal SEO

There are some steps you can follow to incorporate hyperlocal SEO into your strategy to boost your local rankings:

1. Identify Neighbourhood Landmarks and Nicknames

In order to be clear on the boundaries you want to target, you will want to make a list of official neighbourhood names, local nicknames people use, along with nearby landmarks, and major hospitals, college, and employers in the local area.

This will be effective when you are researching your hyperlocal keywords and phrases to use in your content.

2. Select Your Hyperlocal Keywords

Create a list of keyword variations you want to use, using your geo-targeted keywords that you chose in the first step. In order to conduct a comprehensive keyword analysis, identifying search volumes and competition, you can use online tools such as Google Keyword Planner, or Ahrefs.

3. Optimise Your Google Business Profile

This is probably one of the most powerful and free online tools provided by search engine giant, Google. Google Business Profile, formerly Google My Business, enables you to add valuable business information, along with images, to your directory listing. It helps you appear in local search results, along with Google Map results. This includes the valuable Google Local Pack.

Ensure your Google Ensuing Profile is completed accurately and all fields are completed, using your hyperlocal keywords. Remember to ensure your NAP (Name, Address, Phone Number) remains consistent across all platforms.

4. Create Hyperlocal Content

This is the fun step, where you can create blogs and social media content using your hyperlocal keywords. You want to become an authority and a source for valuable information on what is happening in your micro region. This helps to boost brand awareness and visibility with your local community.

Conclusion

Hyperlocal content is effective in boosting your local rankings, whether you are a business that sells products in your local area, or you are a service based industry. This is an effective way to boost your visability within your local community, reaching your target audience, and driving foot traffic. Get in touch with Genie Crawl today if you need help with your hyperlocal content or local SEO strategy. Our team are ready to help you take your business to new heights.