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How to Make Your Website Carbon-Neutral Without Hurting SEO
Most people assume the internet and websites are eco-friendly, yet while accessing online content reduces the use of paper, websites are not carbon neutral. What does this mean?
The internet and websites have a real environmental impact, account for 3.7% of all global carbon emissions.
All websites leave a carbon footprint, which means at some level your website is playing a role in global emissions. It doesn't matter what size website you have, very few websites today are carbon neutral.
Google is carbon neutral and they are striving to be completely carbon-free in the next five years.
The three categories that can compromise your website carbon footprint includes:
To put it in perspective, the average web page produces 1.76 grams of CO2 for each page visit. If your website has ten thousand monthly page views, that is 211kg of CO2 annually.
There are numerous ways to reduce the carbon footprint of your website, many of which you may already be doing as part of your SEO strategy:
Creating high quality and relevant content maximises the performance of any web page. It also has an impact on the planet. When you publish content that is high quality and relevant, stopping users from bouncing from your site to find the right information, it reduces the carbon emissions generated by each page loading.
Page loading speed and website carbon emissions go hand in hand. When your pages load quickly, it reduces waiting time for users, which means less energy is used and less CO2 is generated.
Image optimisation is a major part of improving page loading speeds. Images and videos have a major impact on the weight of your website. Ensure your images are accurately optimised without compromising on quality to help your website become more carbon-neutral.
URL sampling reduces the resources requires from crawling, reducing emissions and energy use. There is no point crawling an entire ten thousand page website when looking for a specific piece of information, product, or service.
Understanding the carbon footprint of your website has become more important than in the past. It should be something businesses actively work on moving forward, reducing your impact on the environment. When you make your website greener, you improve user experience, while reducing your impact on the environment. If you want to reduce your websites carbon footprint, while generating organic online traffic, contact the expert team at Genie Crawl today. We know what it takes to create a carbon-neutral website without hurting your SEO efforts.
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