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How to Make Your Website Inclusive and SEO-Friendly
Did you know approximately 97% of websites are not compliant with accessibility guidelines, such as WCAG (Web Content Accessibility Guidelines)? That means a large portion of website content is not accessible to those with disabilities.
This draws attention to the fact that many businesses need to realise the importance of inclusivity and accessibility, gaining a competitive edge.
Accessibility and inclusivity work together when it comes to website design, they are interlinked, and yet remain dependent. This involves adding a range of elements to your website to ensure an all-inclusive experience. This is how to address the concerns and needs of your audience.
Most businesses create their websites based on a marketing campaign. While there is nothing wrong with this approach, it often overlooks inclusive design and without inclusiveness, you cannot grow and convey your brand message effectively.
The team at Genie Crawl have listed their best practices to create a more inclusive SEO strategy:
Let's start with the images you use on your website. Avoid stock or low quality images that can confuse your website visitors, focusing on high quality and clear images with visible features. When it comes to inclusivity, your site should be diverse, adding up to date visuals that are clear and yet remain neutral.
High quality content is vital to your website, making it more engaging, reducing bounce rates. When creating content, bear in mind that over two hundred and fifty million people in the world struggle with visual disabilities. This means structuring your website that is readable to all visitors, including those with visual impairments. Structure your content in a way that all visitors can read and enjoy it, whether they have visual, cognitive or language disabilities.
You may have noticed websites incorporating blue-dotted outlines around their links and buttons. These outlines are focus states, important elements that improve inclusivity on your website. They are used to highlight selected elements on your website. Incorporating them strategically on your website can capture your audiences attention, creating an user-friendly and inclusive experience.
Ensure your website content can be navigated with keyboard support. Keyboard accessibility makes your site inclusive, realising that people with motor disabilities may not be able to use a mouse. With the keyboard as their primary tool to navigate, you create an environment where they can move through your site, browsing your products and services without relying on a computer mouse.
Inclusive design is essential in today's evolving landscape. It helps you create a transparent and dynamic website that provides an all-inclusive experience. If your website isn't inclusive, or you are struggling with your SEO strategy, the Genie Crawl team are ready to assist. Contact us now to find out how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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