How to Maximise SEO Impact with Content Repurposing

Repurposing Content – What You Need to Know

Repurposing content is a good decision when you see a decline in page traffic, or you think your content would be valuable to a wider audience using different formats. Searches consume content in a variety of different ways from reading through written posts to watching videos. You need to know which platforms are the best choice for specific pieces, this requires comprehensive research, tracking, and testing. 

Any high-performing or evergreen content can be repurposed, adapting it into a video, podcast, social media post, or infographic. 

Maximum SEO Impact with Content Repurposing

Repurposing content for SEO maximises the value of existing materials, improving your visibility in search results, while boosting user engagement. It addresses any accessibility concerns for those with impairments or disabilities. It helps you reach a wider audience, maintaining a consistent online presence:

• Accessibility – when you offer your content in different formats it becomes accessible to everyone
• Brand Authority – consistently producing high quality repurposed content helps you establish yourself as an export, boosting credibility and trust
• Improved Engagement – different formats appeal to different audiences. Repurposing content helps you improve user engagement and interaction
• Extend Reach – repurposing content helps you reach different audiences across a variety of platforms
• Improved SEO – fresh and updated content tells search engines your website is active and relevant. Repurposing content also enables you to target new keywords, filling gaps in your SEO strategy

Content Repurposing Tips

There are some useful tips our team have put together to help you maximise your SEO impact with content repurposing:

• Cross Promotion – promote your repurposed content on different channels to boost visible, while enabling you to test and identify what works best
• Remember your audience – tailor your repurposed content to align with your target audience
• Quality – never compromise quality when repurposing your content. Aim for engaging and high quality content at all times
• Refresh – visit repurposed content, making updates with latest insights and information to produce fresh content that appeals to search engines
• Monitor – review your repurposed content performance, identifying the best pieces to use

Conclusion

Content repurposing should be done strategically to maximise your SEO impact, helping you reach a wider audience and adding value to your brand. Do you need assistance with your content repurposing? Give the Genie Crawl team a call now to see how we can assist you today.