How to Maximise Your SEO Potential with Content Pillars

How Pillar Content Impacts SEO

Content pillars are imperative to your SEO success. When you have well-written pillar pages that rank well, it provides you with a  competitive edge. Pillar content tells search engines you are an authority of the subject, boosting visibility and rankings. 

Content pillars are useful in thoroughly covering a topic, improving your ranking and driving organic traffic to your website. It improves your overall SEO efforts.

Pillar Content vs Cluster Content

Now that you have a general idea on what content pillars are, you need to understand cluster content and how they work together. Pillar content is content categories, the main topic, while cluster content supports the content pillars, focusing on subtopics. An example would be creating a blog post to serve as cluster content that links bank to your content pillar page, improving site organisation, hierarchy, and rankings.

How Pillar Content Maximises SEO Potential

The main benefits of pillar content is that it improves user experience (UX). It offers all the information needed on a topic in one place, making it easier for website visitors to find. When you create high quality content around your content pillars, you can boost engagement and attract more website visitors. The pillar content meets the audiences needs, boosting loyalty, and trust, while boosting engagement. 

Content Pillar Types

There are a number of different pillar content that you need to be aware of, as each one serves a unique purpose, catering to different audience needs:

• Resource content pillars – these pages include link collections that are helpful for topics and subtopics
• 10X content pillars – comprehensive guides providing detailed information regarding a topic
• Related pages – collections of pages that relate to 10X content pillar pages, providing a comprehensive series of information, digging deeper into a subject
• Service content pillars – focus on your products or services, offering detailed information, answering common questions, and helping your audience make informed decisions

How to Maximise Your SEO Potential with Content Pillars

Now that you have some understanding on content pillars, you will want to create effective content. This is a structured approach that requires careful research, analysis, and consideration. We have outlined the basic steps here to help you on the road to SEO success:

• Audience research – know your audiences needs to create content that resonates with them. This means researching your audiences preferences, interests, and pain points
• Identify themes and topics – it is important to choose the right topics for your content pillars. Focus on the relevance of your audience and business goals. Consider traffic potential, brand alignment, audience relevance, and evergreen potential
• Keyword research – this is essential to determine what keywords are driving traffic to your pillar content. Focus on high volume, low competition keywords to improve your chances of improving your ranking
• High quality content – creating informative, visually appealing, and structured content to improve navigation, while grabbing your audiences attention, boosting your rankings
• Supporting elements – use videos, interactive elements, and infographics to improve engagement. Optimise your visual element for mobile devices. 

Conclusion

Creating content pillars is a powerful way to boost your SEO potential. It helps to create content hierarchy, improving user experience and engagement, while maximising your SEO potential. Do you need help creating pillar and cluster content? Get in touch with the Genie Crawl team today and see how we can assist you.