How to Measure Local SEO

Important Metrics for Local SEO Performance

There are three important metrics for local SEO performance, includes:

• Organic results – organic results are the number of visitors arriving on your website through unpaid results. Monitoring this traffic helps you identify how well your local SEO strategy is performing
• Google My Business - a powerful tool to manage your presence on Google, the largest search engine, including Search and Maps. These metrics include views, customer actions on your listing, and clicks
• Conversions – Tracking conversions enables you to identify what impact your local SEO strategy has on generating leads and driving new visitors to your website or store. 

How to Track and Measure Local SEO

There are a number of excellent tools and sites you can use to measure your local SEO success, ensuring your strategy is achieving results and is aligned with your business goals.

Google Search Console

Google Search Console provides tools and reporting features to help you monitor and optimise your websites performance in search results. It offers valuable data on search queries, clicks, impressions, and site indexing status.

Google Analytics

This tool provides in-depth insights into your website traffic, conversions, and user behaviour. It provides key metrics related to organic results, along with user demographics and location.

Local Tools

Some sites offer local SEO tools that feature citation management, review monitoring, keyword tracking and more, enabling you to manage and optimise your local presence. Mox Local is a top SEO tool focusing on local SEO. 

How to Set Up Your Local SEO Tracking

Setting up your local SEO tracking and monitoring is not as difficult as you think. There are a number of approaches you can take, including:

• Claim and optimise your Google My Business listing
• Implement tracking codes in Google Analytics
• Set up conversion tracking

Tips to Interpreting your Local SEO Data

Once you have your local SEO tracking set up, you need to be able to interpret the data collected, providing you with valuable information, so you can make data driven decisions regarding your local SEO strategy.

• Fluctuations in rankings are normal, often caused by competitor activity, user behaviour, or algorithm changes. Analysing these fluctuations help identify improvement areas
• Customer engagement – when you have bounce rate, time on page, and pages per session information you have valuable insight into how users interact with your website, enabling you to make changes as needed to keep visitors on your page for as long as possible, encouraging them to make a purchase
• Make improvements – when you measure your local SEO success, you can see where your website needs attention, helping you make improvements that enhance user experience.

Conclusion

Measuring your local SEO strategy is as important as implementing the strategy in the first place. You need to know your strategy is working and providing you with results to achieve your goals. Using the sites and tools on offer, you can gain valuable insight, enabling you to make the necessary improvements to your website, helping to reduce bounce rate and improve conversions.