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How to Measure the ROI of SEO Services
Search engine optimisation (SEO) services offer an opportunity to help your business increase online visibility, helping you reach your target audience, driving organic traffic to your website. As you are paying for SEO services, you want to know your return on investment (ROI), measuring the profit generated from your SEO campaigns.
SEO ROI provides information on how profitable your SEO campaigns are.
There is a very basic formula you can use to identify the return on investment of your search engine optimisation services:
(SEO revenue – SEO costs) / SEO costs x 100%
This is a very important metric helping you identify the value of the services you are receiving, ensuring the fees are justified. It also helps SEO services optimise their strategies, measuring the performance of the campaign, enabling them to make necessary adjustments to boost ROI.
While the formula to determine your ROI of your SEO services is basic and straightforward, it is not that simple. There are challenges you may face when it comes to calculating your return on investment, including:
There are a few steps you can take to measure your return on investment on your SEO services, including:
The time scale you select should be determined by the frequency and duration of your campaigns, along with the goals you have set. If you run a monthly campaign, measure your ROI on a monthly basis.
What do you hope to achieve from your SEO services? Are you looking to generate leads, boost brand awareness, or increase sales?
Identify the value of each conversion. This is an easy step of e-commerce sites, as you only have to assign a dollar value for each purchase. On the other hand, if you rely on content marketing and lead generation, then you will want to establish an average conversion rate.
This is the percentage of leads entering the sales funnel through particular channels that become paying customers. It's important to know the difference between organic conversions and lead conversions, as they are not the same. Organic conversions are site visitors that perform a desired action. While lead generation is leads that are converted into paying customers. For example you generate five hundred leads monthly, of which one hundred of these become paying customers, that means your lead conversion is twenty percent.
With your organic conversion numbers, along with the value assigned to your conversions, you can calculate your ROI by multiplying these two numbers together.
Search engine optimisation is a powerful way to achieve your goals, while growing your business. It is not a one size fits all approach, requiring ongoing monitoring, tracking, and improvements to ensure the best long-term results. The ROI of your SEO Services is essential to demonstrate the value of your campaign. If you need help creating a customised SEO campaign or you are struggling to determine your ROI, get in touch with Genie Crawl today. We are standing by to help you take your business to new heights.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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