How to Monitor Algorithm Updates Without Losing Sleep

On average, Google releases core algorithm updates up to three times each year, which is why you need to follow Google's guidelines, while ensuring you remain updated on the latest updates.

What is the Purpose of Algorithm Updates?

Each algorithm update is a step closer to Google providing its users with the best search experience. When you look at the history of algorithm updates, you can find a clear reason why each update has been rolled out. The updates are designed to improve search results, offering value to users, with relevant and accurate results.

How to Stay Ahead of Google Algorithm Updates

As we have already stated above, the reason Google updates it's algorithms is to improve users search experience. Keeping this in mind, let's take a closer look at how you can stay ahead of Google Algorithm Updates:

Create High Quality Content Meeting Search Intent

Rather than losing sleep and worrying when the next major algorithm update is going to be rolled out, you can reduce the risk of your ranking plummeting, by creating high quality and valuable content that meets your audiences search intent, using targeted keywords. 

Creating useful content helps your audience make decisions and stay informed, and this is what really matters today. Ensuring your website can be crawled and indexed easily, offering an enjoyable experience for website visitors, while providing seamless navigation to mobile users, are all important elements to ensure your content rises the ranks and is ranked by search engines.

Provide a Great User Experience

Google's core updates can have a major impact on your ranking and website traffic. The best way to reduce this is to ensure you provide the best user experience on your website. Google's priority is to provide users with what they need, meaning your page needs to solve your audiences problem quickly and effectively. Your pages should be matched to search intent, covering a variety of angles, while offering seamless navigation.

When you provide a seamless and enjoyable user expedience you can improve engagement rates, reducing bounce rates, and ensuring more page views per session. All these metrics signal Google that your website is a valuable source of information.

High Quality Backlinks and E-E-A-T

Google relies on numerous ranking factors. While the search engine giant keeps the metrics they use to rank websites quiet, we do know that it's essential to follow Google's E-E-A-T (Experience, Expertise, Authority, Trustworthiness) principles, combining that with backlinks from high domain authority websites, showing you as a valuable source of information helps to future proof your website against future updates.

Conclusion

Google's algorithms are becoming smarter and more sophist iced with updates being very complex. While you cannot know every small detail, you can prepare your website, future proofing it against future updates, by ensuring you follow SEO best practices, focus on user experience, high quality content, backlinks, and E-E-A-T.  Are you experiencing sleepless nights worrying about the next algorithm update? Get rid of your stress now by contacting the expert team at Genie Crawl today.