How to Optimise a Blog Post for Maximum Impact

Catchy Headlines and Engaging Introductions

Your readers first point of contact with a blog post is the headline. This means your headlines need to capture your readers attention immediately. The heading should be concise and provide a solution or a benefit. It needs to be relevant and appealing, while your introduction should support your headline, engaging your readers from the start. 

Logical Subheadings

Improve readability and navigation by using logical subheadings, breaking up your content into bite sized chunks. Your readers can then be guided through your content, making it easier to find specific information. Add your primary keyword naturally into subheadings to boost SEO efforts, while improving user experience.

Well-Structured and Interesting Content

A good blog post is carefully created, offering a well-structured and interesting post that provides value to your readers. Remember the E-E-A-T principle when writing blog posts. E-E-A-T standards for experience, expertise, authority, and trustworthiness. First hand experience is always key when writing high quality block posts that achieve maximum impact.

Tips to Optimising Blog Posts for Maximum Impact

There are some valuable tips you can follow to optimise your blog post for maximum impact:

Keywords

You should focus on writing blog content to rank in specific search queries, helping you reach readers that are looking for the information you provide, whether it's answering a question, or providing detailed information on a product or service that they are looking into. The first step to optimising your blog post to is conduct keyword research, choosing short and long-tail keywords that your audience uses online. Then write your content around that keyword.

Do Not Only Write Blogs for Search Engines

In order to get maximum impact, you probably assume you need to write your blogs with search engines in mind, but this is not the case. We get so caught up in SEO Best Practices and algorithm updates, that we forget the reason your blog was created is to provide your target audience with a great user experience. Provide high quality, relevant, unique, and interesting content that provides your readers with value. When you do this, your SEO efforts will also be given a boost, as your blog becomes a credible source of information.

Add Links

Blog posts should have internal and external links, helping to direct readers to other relevant sources on your blog or on another website. When you write high quality and unique content that adds value to readers, you increase your chances of acquiring back links. Back links are when other authoritative websites link back to your content as referencing, you can see this as a vote of confidence, but it also helps you reach a wider audience, driving more readers to your blog. 

Conclusion

Blogs are valuable tools for businesses, helping to drive traffic to your website, helping you generate leads, and boost conversions. Blog writing needs to be optimised in order to achieve maximum impact. Follow the tips above to boost your impact, or give Genie Crawl a call and we can help you create SEO friendly optimised blog posts that will achieve the best results.