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How to Optimise a Shopify Website for SEO
Shopify has become a leading ecommerce platform, used by businesses throughout the world. In order to achieve success and make your store visible to your online potential customers, you need to incorporate search engine optimisation (SEO).
SEO is a complex process that requires dedication and time. There are a number of effective steps you can take to optimise your Shopify website for SEO that we have listed below:
Optimising your Shopify websites site structure is the organisation of the content on your page, which is essential to your SEO success. Shoppers expect to find what they are looking for quickly and easily. When they find what they need, they spend more time on your website, improving your dwell time, while reducing your bounce rate.
In order to improve site structure, we recommend not having too many categories and subcategories that could confuse your visitors, rather consider a simpler approach, making it easier for search engines to crawl your pages and simply for your visitors to find what they need. Ensure your store is designed specifically for your website visitors, improving their user experience (UX).
User experience (UX) has become an important ranking factor and you can improve UX by implementing a few things:
Keyword research is an essential step to any successful SEO strategy. In order to carry out an effective keyword research, we recommend putting yourself in your customers position. What search terms would you use to find your product or products? Don't forget to use long-tail keywords that are low competition keywords, helping you improve your ranking in search results.
You should have a full list of your chosen keywords and a site structure. The next step is optimising your product pages for SEO success. Start with your higher pages, such as your home page, main product pages, and top-selling product pages. These are the most profitable pages that are likely to boost conversions.
Content is one of the main reasons people will come to your website. It's not uncommon for ecommerce site owners to ignore the important of content, seeing your product descriptions as content. This is not the case. Creating high quality, original, and relevant content is important to improve user experience.
Shopify is one of the top ecommerce platforms and they do offer some SEO tools to help you drive your new store forward. This includes some automatically generated SEO features such as a sitemap.xml, and robots.txt files, along with canonical tags to reduce the risk of duplicate content. We hope this post was helpful. Feel free to contact the Genie Crawl team if you need help optimising your Shopify store.
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