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How to Optimise for Conversational Search & AI Chatbots
Search is constantly evolving and people are not only typing their queries into Google these days, they are asking AI chatbots and voice assistants to provide them with answers. If your business isn't optimised for conversational search and AI chatbots, you may be left behind.
Optimising for conversational search and AI chatbots can give you a competitive edge and this is how you can do it:
They days of relying only on keywords are a thing of the past. AI chatbots focus on structured answers, clarity, and context. This means you need to write how people talk, answer questions in full sentences, and using a Q&A format.
Artificial Intelligence thrives on FAQs, helping it deliver direct and clear answers. As a result, we recommend adding a FAQ section to your home page, blog posts, and service or product pages. Phrase them with real world questions, such as “how much does SEO cost in London?,” and then ensure the answered are structured and concise.
Your audience isn't going to use keywords when asking a voice assistant a question. They are going to ask full questions, such as “where can I find the best dentist near me?,” or “what is the best restaurant in Plymouth.”
AI prioritises answers that match natural language patterns, therefore write in a conversational tone, use question-based headings, and ensure the answers are easy to extract, keeping them to the point.
AI can pull data from various websites and directories, therefore ensure you are listed on Google Business Profile, the top review sites, social media platforms, and industry directories.
Adding an AI chatbot to your site ensures you can provide twenty four hour customer service to website visitors, enabling them to find answers to their questions in real time without having to wait for your business to open in the morning, or call them back.
Should you decide that it's too time consuming or too much work to optimise your website for conversational search and AI chatbots you risk competitors stealing your traffic, AI chatbots not recommending your business, and losing out on valuable organic traffic.
Optimising for conversational search and AI chatbots helps you stay ahead of the curve, gaining a competitive edge in a competitive digital environment. If you are not optimising for conversational search and AI chatbots, you are going to be playing catch up later. AI is here and here to stay, so you may as well prepare yourself, ensuring your business remains visible to your target audience. Get in touch with Genie Crawl today to help you optimise your content for conversational search and AI chatbots.
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