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How to Optimise for Google Lens & AI-Driven Visual Search in 2025
Google Lens in changing how users search the internet by enabling visual search. More people are using image-based search, and therefore, businesses need to adapt their search engine optimisation (SEO) strategies in order to stay ahead of the competition.
Google Lens is an AI-driven visual search tool. It enables users to search for information by taking a photograph. It scans the picture, identifying objects, text, landmarks, and more, providing a relevant search result. This shift means businesses today need to optimise their visual content, ensuring it is visible online.
Google Lens has numerous features including:
Visual search is changing how users interact with content, which is influencing SEO strategies:
In order to be visible in Google Lens search results, you need to follow some best practices:
There are a number of online tools you can use to optimise your visual content for Google Lens and AI-driven visual search:
Google Lens and AI-driven visual search is reshaping SEO as we know it, meaning businesses need to prioritise visual content to meet user behaviour. When you optimise your images you can improve your ranking in search results, boost user experience, and gain a competitive edge. If you need assistance optimising your images for AI-driven visual search, get in touch with the team at Genie Crawl today. We have what it takes to help your business boost online visibility without delay.
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