We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
How to Optimise for Google’s Mobile-First Index
Google announced mobile-first indexing some years ago, meeting the growing use of mobile devices when accessing the internet. Over sixty percent of people using Google search do so on their mobile devices, as opposed to desktop computers. From a business point of view, it's important to meet the needs of mobile device users. Mobile-first optimising is essential to help you to improve your online presence.
Mobile devices account for more than fifty percent of global internet traffic. Google has acknowledged the importance of mobile devices by introducing mobile-first indexing. Now this may sound rather complicated, but means that Google uses the mobile version of a website when it comes to crawling, indexing, and ranking. This means it prioritises mobile first designs for ranking signals before moving to your desktop version. It will move to the desktop version if there isn't a corresponding mobile site.
If your website is out of date, catering to a desktop audience, then you need to catch up with the latest trends. It's time to give some thought into changing your website to meet the demands of mobile users. Mobile devices dominate search results. Your website must work quickly and seamlessly on all mobile devices, no matter the size.
If you want to boost your brand visibility and attract organic and quality traffic from Google, then it's essential your website is mobile-friendly. This means adhering to basic SEO principles that includes speed, responsiveness, and customisation.
Having a desktop version of your website and then another version for mobile is outdated. Most website owners have already moved away from having two separate sites to a single responsive design. Responsive websites are able to work on any device, and screen size, whether a tablet, smartphone, desktop computer, or laptop.
Responsive website designs provide a consistent user experience, helping to engage with your audience, reducing your bounce rate, and increasing your visibility, and website traffic.
It is imperative that you understand that mobile optimisation and indexing are different from usability. Your website may be ideally designed for mobile-first indexing, but it may not provide the best usability. This can have a negative impact on your SEO success. Websites that deliver a poor user experience to mobile users, such as having to zoom in and out, or with complicated navigation, often don't rank well. Leveraging the benefits of mobile optimisation, it's essential to always keep your website visitors in mind, providing them with the best user experience (UX).
Websites that take longer than three seconds to load tend to be abandoned, increasing your bounce rate significantly. In fact, the Genie Crawl team recommend a two second loading time. Users today expect fast loading websites, even on their mobile device. When your website loads quickly, it helps to reduce your bounce rate and improve your ranking in search engine results pages (SERPs).
Above the fold content is the content that is first displayed on your website without the user having to scroll down. While scrolling is basically seamless with today's advanced responsive website designs, what you place above the fold is still exceptionally important. This is the part of your web page that has a direct impact on engagement, encouraging your website visitors to explore more.
When it comes to mobile optimisation, good quality optimisation above the fold reduces bounce rates and can improve conversions.
Google's mobile-first indexing is not going anywhere any time soon and we can only expect more updates to its mobile-first indexing in the near future. What you can do, as a business, is make necessary changes to your website to ensure you meet mobile-first indexing requirements, providing a high quality and responsive website that offers outstanding user experience, and great above the fold content. If you don't have the SEO knowledge or the time to optimise your website for mobile-first indexing, give the Genie Crawl team a call now and see what we can do to help you.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
