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How to Optimise for Google’s Mobile-First Indexing
If you haven't already optimised your website for mobile, now is the time to do so. Google officially announced its mobile-first indexing update in October 2023. It was also announced that as of July 2024, Google was not crawling or indexing websites that do not work on a mobile device.
With mobile-first indexing becoming the standard practice, it is essential that businesses take the time to ensure their websites are mobile responsive, as Google continues to prioritise the mobile version of your website.
In 2016, we got the first indication that Google was working towards the implementation of mobile-first indexing. When it arrived, websites of all ages are now crawled by a mobile search engine crawlers, ensuring any content is aligned with mobile SEO.
This means the mobile version of your website is now the primary information source for Google, playing a major role in your ranking success.
There are SEO best practices that should be followed when optimising your website for mobile-first indexing, including:
Your mobile website version and your desktop version should be aligned to improve user experience and optimal indexing. When users navigate your site, they should experience an intuitive interface, whether they use your desktop or mobile version. Consistency ensures optimal indexing, eliminates confusion, and improves user engagement.
Ensure your mobile website visitors can enjoy a good user experience without having to zoom in and out to read the information you provide. Consider using shorter sentences and paragraphs, along with legible fonts to ensure readability.
Schema markup or structured data is a road map, guiding search engines through your website content. When your structured data is consistent across the various versions of your website, it helps Google understand that your content is consistent and unified, no matter what device your audiences uses when accessing your website. It also improves accuracy for indexing, reinforcing your websites visibility and relevance.
Images and videos should be optimised to improve search engine visibility and improve user experience. These elements should be easily crawled on mobile devices.
Page speed is essential in today's SEO landscape, including in your mobile website design. When you optimise page speed, you cater to your mobile audience, ensuring that they can access your website with ease with unstable connections or lower power. Mobile users expect faster loading times.
A very important part of optimising your website for Google's mobile-first indexing is to ensure that it can render your site. Rendering is the process the search engine crawler uses to read code of your website, helping it digest your website content and structure.
Factors that impact rendering can include poorly optimised images, JavaScript issues and unintended robot.txt directives.
With the influx of mobile users now using their mobile devices to access the internet, Google has evolved with the times, introducing mobile-first indexing. The good news is that it is not as scary as it sounds and with the right mobile SEO strategy in place, you can improve your visibility, reaching your targeted audience both on desktop and mobile devices. If you need help optimising your website for Google's mobile-first indexing, get in touch with the Genie Crawl team today and see what we can do to ensure your website is crawled and indexed correctly.
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