We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
How to Optimise for Hyper-Local Keywords in Competitive UK Markets
Hyper-local keywords help local businesses target their potential customers in a specific neighbourhood, using words that the neighbourhood locals would use to search for particular products and services.
Hyper-local SEO is important for local businesses, helping to attract new customers from your local community. This approach helps to optimise your online presence, targeting customers who are searching for products or services in your specific geographic location. When it is carried out effectively, your business can improve your ranking in local search results, driving more website and foot traffic.
It is important to understand the difference between hyper-local SEO and local SEO, as this will impact your ability to attract new customers. Local SEO focuses on optimising your online presence to improve your ranking in search results across wider geographical locations, often targeting a city or region. Hyper-local SEO, on the other hand, focuses on reaching a smaller geographic location, such as a particular neighbourhood or street, for example.
There are three effective steps you can take to optimise for hyper-local keywords in today's competitive UK markets.
In order to attract more customers using hyper-local SEO, you are going to have to carry out comprehensive keyword research and this starts by creating a keyword spreadsheet. This tool helps you organise and track the terms your customers use when searching in your local area.
Brainstorm some hyper-local keywords that relate to your location and businesses. This can be “affordable local SEO near me,” to “the best SEO agency in your location,” for example. This identifies the key phrases, while ensuring you meet the needs of your local community.
With your list completed, categorise the keywords based on relevance and search intent, helping you prioritise the keywords you will want to target first. With your list you will be able to optimise your content and website, helping your local community find your business with ease.
Seed keywords are effective in boosting your online visibility in your local area. There are words or phrases that represent your products or services. When selecting seed keywords, you are going to want to consider what potential customers are searching for, focusing on relevance, location, customer intent, and conducting a competitor analysis. Take any variations into consideration to create a solid foundation for your hyper-local SEO strategy.
Local keywords combine your products with your geographical location. These hyper-local keywords will help you improve your brand visibility in local search results. This means focusing on what your potential customers may be searching for, helping you identify keywords that are popular and relevant in your area.
Through a comprehensive competitor analysis, you can identify what keywords your competitors are using and how they are performing, identifying gaps that they haven't taken advantage of.
Hyper-local keywords are an effective way to reach your targeted local audience in a competitive UK market. Get hold of Genie Crawl today and let our talented team help you craft a hyper-local SEO strategy today, helping to drive traffic to your website and physical store.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
